Marketing the Autistic Way
It has been argued that the digital landscape mimics autistic patterns. The reality is ALL of humanity has some autistic tendencies: we struggle to infer meaning, we can be easily dupped, we may find environments with excessive visual and noise annoying, we turn away when expectations of consistency are not met, etc... What can be devastating for an autistic person is still an annoyance to the rest of us. Annoyance is a flag for opportunity: an opportunity in how you evolve your digital marketing, communication and social media experiences for mainstream consumers based on insights from those on the spectrum. You don't need to know anything about autism to join this workshop - our focus is to frame up some insights around autism for you and then let the group discuss what that means to our business of communicating with the mainstream world.