Discussions

Discussions and Workshops are 1 hour sessions suggested and led by Stream participants. Read on for the latest thinking with topics ranging from "New Values of GenerationAsia" to "Brand Building and Engagement via SoLoMo Platforms like WeChat". For more, go to the Stream Medium page and YouTube. Or for a daily dose of Stream, you can find us on Twitter or Instagram.


Geoffrey Pickens

Energizer

Marketing the Autistic Way

It has been argued that the digital landscape mimics autistic patterns. The reality is ALL of humanity has some autistic tendencies:  we struggle to infer meaning, we  can be easily dupped, we may find environments with excessive visual and noise annoying, we turn away when expectations of consistency are not met, etc...  What can be devastating for an autistic person is still  an annoyance to the rest of us.  Annoyance is a flag for opportunity:  an opportunity in how you evolve your digital marketing, communication and social media experiences for mainstream consumers based on insights from those on the spectrum. You don't need to know anything about autism to join this  workshop - our focus is to frame up  some insights around autism for you and  then let the group discuss what that means to our business of communicating with the mainstream world.

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