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Discussions and Workshops are 1 hour sessions suggested and led by Stream participants. Read on for the latest thinking with topics ranging from "New Values of GenerationAsia" to "Brand Building and Engagement via SoLoMo Platforms like WeChat". For more, go to the Stream Medium page and YouTube. Or for a daily dose of Stream, you can find us on Twitter or Instagram.


Hari Ramanathan

Y&R

New Values of GenerationAsia

Asian values are supposed to be based on Confucian principles, which is great except for one little hitch; Over half of Asia doesn't even know who Confucius is and the rest who do, have come some distance from what the world was 2500 years ago. So we undertook GenerationAsia, what is, as on date, the world's largest study of 18-35yr old Asians on a variety of topics to try and derive what drives their thinking and behaviour in their lives. I'd be happy to share some of the thinking with anyone interested and have a discussion around this idea of what drives the contemporary Asians. 

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