Going Global? Or Stick to Local?
Thanks to the mega marketing machinery of technology giant Apple, we're seeing an emerging trend on globalizaion not just of marketing strategies but even down to assets. The themes are recurring; standardization of the message, centralization, control, consistency of identity, in some cases cost efficiencies. But there's also the other side of the pendulum where brands want to be more relevant thus the need for local insighting and messaging. Where are you in all of these?