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Peter Yoong

Better Digital Solutions

Who should lead the Social Media charge - the Creative Agency, The Media Agency, The PR Agency or new Social Agencies

 In the charge for Social media ownership, every agency today is scrambling and trying to lead their cleints and brands in taking it on. Today, all agencies are trying top lead in this charge and it becomes ever so increasingly confusing. Which part of the agency ecosystem should own this?Should it be broken in paid, owned and earned?Should it be broken into the different portions of content, app or page creations?Who should lead in Social media monitoring?Why should the media agency lead media buying when it correlates directly to the engagement process?Why are even sister agencies within groups fighting each other?Even within client's organisations who department should lead this charge?and the list goes on..

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