Discussions

Discussions and Workshops are 1 hour sessions suggested and led by Stream participants. Read on for the latest thinking with topics ranging from "New Values of GenerationAsia" to "Brand Building and Engagement via SoLoMo Platforms like WeChat". For more, go to the Stream Medium page and YouTube. Or for a daily dose of Stream, you can find us on Twitter or Instagram.


Scott Pollack

Wunderman | AGENDA

Brand Building and Engagement via SoLoMo Platforms like WeChat

SoLoMo platforms have taken off (e.g., WeChat rocketed to 300M users in 2 years), enabling many new and highly dynamic ways for consumers in the social sphere to interact with each other and with brands.  What innovative brand building and engagement opportunities do these platforms offer to brand marketeers?

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