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Discussions and Workshops are 1 hour sessions suggested and led by Stream participants. Read on for the latest thinking with topics ranging from "New Values of GenerationAsia" to "Brand Building and Engagement via SoLoMo Platforms like WeChat". For more, go to the Stream Medium page and YouTube. Or for a daily dose of Stream, you can find us on Twitter or Instagram.


Melinda Po

AKQA China

How can global brands ever be local?!

Have you experienced issues adapting global strategies to local markets? As marketers and agencies, we should know how to provide consumers information that is relevant to their own context and environment. So in the changing world global brands need to listen before dictating…Come share and discuss what are the key things we need to consider when develop digital strategy from global thinking to local, how to utilize digital tools to make global marketing work!

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