Discussions

Discussions and Workshops are 1 hour sessions suggested and led by Stream participants. Read on for the latest thinking with topics ranging from "New Values of GenerationAsia" to "Brand Building and Engagement via SoLoMo Platforms like WeChat". For more, go to the Stream Medium page and YouTube. Or for a daily dose of Stream, you can find us on Twitter or Instagram.


Amir Ashkenazi

Adap.tv

TV 2.0: HOW TO PREPARE FOR AN INFINITELY FRAGMENTED, MULTISCREEN VIDEO LANDSCAPE

 TV ads have been the most powerful brand building tool for over 50 years. Now, with the fragmentation of audience across screens (PC, tablets, phones, smart & linear TVs), marketers are increasingly being forced to embrace the concept of Video Neutral.Adapt or die?
- Leveraging Online Video to mitigate TV's increasing inefficiencies. How do I connect the dots?- The evolution of a universal Video currency for planning, reporting & optimization. Fact or fiction?- Data driven TV and the evolution of digital-like targeting & optimization. What is it & how do I take advantage?- Making TV and Video advertising ten times more effective, it's possible!  

View all discussions

Submit your idea

you can edit this later

Error
Error
Error

Edit your idea

Error
Error
Error

Are you sure you want to delete this idea?

Loading...