TV 2.0: HOW TO PREPARE FOR AN INFINITELY FRAGMENTED, MULTISCREEN VIDEO LANDSCAPE
TV ads have been the most powerful brand building tool for over 50 years. Now, with the fragmentation of audience across screens (PC, tablets, phones, smart & linear TVs), marketers are increasingly being forced to embrace the concept of Video Neutral.Adapt or die?
- Leveraging Online Video to mitigate TV's increasing inefficiencies. How do I connect the dots?- The evolution of a universal Video currency for planning, reporting & optimization. Fact or fiction?- Data driven TV and the evolution of digital-like targeting & optimization. What is it & how do I take advantage?- Making TV and Video advertising ten times more effective, it's possible!