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Laura Ashton


B2B digital & social marketing: sexy but neglected

B2B seems perfect for digital and social marketing, yet all the buzz in the lead-up to Stream relates to B2C.
B2B is inherently about dialogues and about how to persuade on brand, product, service, solutions and generating leads.  ATL budgets for B2B tend to be skinnier than B2C, thus looking for great, low cost approaches with high accountability/ROI.
What is holding us back from making B2B rock with digital and social?What do agency teams need to get excited about and win with B2B digital and social marketing?

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