Discussions

Discussions and Workshops are 1 hour sessions suggested and led by Stream participants. Read on for the latest thinking with topics ranging from "New Values of GenerationAsia" to "Brand Building and Engagement via SoLoMo Platforms like WeChat". For more, go to the Stream Medium page and YouTube. Or for a daily dose of Stream, you can find us on Twitter or Instagram.


Laura Ashton

Philips

B2B digital & social marketing: sexy but neglected

B2B seems perfect for digital and social marketing, yet all the buzz in the lead-up to Stream relates to B2C.
B2B is inherently about dialogues and about how to persuade on brand, product, service, solutions and generating leads.  ATL budgets for B2B tend to be skinnier than B2C, thus looking for great, low cost approaches with high accountability/ROI.
What is holding us back from making B2B rock with digital and social?What do agency teams need to get excited about and win with B2B digital and social marketing?

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