Discussions

Discussions and Workshops are 1 hour sessions suggested and led by Stream participants. Read on for the latest thinking with topics ranging from "Curiosity killed the cat.. who killed Curiosity?" to "Empowering greater design thinking in Asia". For more, go to the Stream Medium page and YouTube. Or for a daily dose of Stream, you can find us on Twitter or Instagram.


Rowena Westphalen

SAP

Curiosity killed the cat.. who killed Curiosity ?

Why? Are we scared to ask questions? When did we all become experts? Do you really know what your customers desire and need? What could better questioning mean to people? What is 42? Co-hosted by : Meeta Patel & Possible

Jayant Murty

Intel Asia Pacific

The 50 cent microscope and other frugal disruptions. Harnessing cognitive surpluss

The world is a better place with generosity. And by that I mean digital generosity. generosity of time , space and minds .Whether it is Duo Lingo or Miguel Aroz in Spain, we need a way where FREE or close to FREE becomes the new currency of distributed innovation. There is way too much untapped cognitive surplus on the planet. Harnessing the human intellect for free is the most fertile space for brands and to do that you need to have a purpose not a motive. Transparency not trickery. Open collaboration and not closed and secret !

Rozzyn Boy

Tata Communications

Big Data or Right Time data?

There is so much buzz around big data but have we actually got our heads around what it is? The consumer space is making good strides here but does B2B actually get what to do with it yet?

Sam Flemming

CIC

Is 'social media' becoming more 'social' and 'less media'?

With the rise of new types of social platforms like WeChat/WhatsApp, SnapChat, Secret etc. we are seeing some trends for social media that include a shift from PC to mobile and a shift from public discussions to private discussions which may be inaccessible to marketers. We may also be seeing consumers spending less time on 'mainstream' (aka uncool) platforms like Facebook (where parents and grandparents hang out) to more niche platforms (and often more than one). Is social becoming more private? Is social becoming more fragmented? And what does this mean to marketers who use social to listen/understand their consumers and engage them? I don't have all the answers...but hoping that together we can check/refine my hypothesises and discuss implications for marketers.

Nicola Kirshen

WPP

Digital Media for Social Good

With new technologies and constantly evolving trends in the digital space, people are consuming content and interacting in new ways. How can non-profits ride this wave to build awareness of the good that they are doing?

Vaasu Gavarasana

Yahoo APAC

Hero ! or Zero ? : A Yahoo-Wharton look at Native Ads

The session will discuss current issues with Native Ads and then propose a framework jointly developed by Yahoo and Wharton School’s Future of Advertising Program

Luca Deplano

Shangri-La Hotels

The hotel of the future: which technology will enhance the guest's experience?

Face recognition at check-in, interactive touch-screens instead of concierge counters, iPad instead of menus; technology is changing the hotel experience. But it is not always easy to distinguish fads from technology which truly enhance guests' experience. And too much technology risks to replace what you expect when travelling, a welcoming hug from a human being. Join me to discuss the future of hospitality!!!

Marina Biglione

Ogilvy & Mather Advertising, China

Vine, Instagram, WeiShi - are 6 seconds enough to tell a brand's story?

In today’s fast paced, hyper connected mobile world, consumers’ desire for bite sized entertainment has led to the explosion of any form of content light and short enough to be created and shared on any device. Following the footprints of Twitter’s character limit, short form videos created via mobile apps, are now the latest trend in social media, subsequently inspiring new forms of branded content. Are brands ready to take on yet another social challenge? And what does this new phenomenon mean for big players like Facebook, Twitter or Sina Weibo?

Michelle Froah

Kimberly-Clark

Take the Lead

cohosted by @MichelleFroah (KCC), @Freddie_Covi (Twitter) and @Wendy_Hogan (IAB). A discussion centered around the opportunity for women based in Asia to embrace power and reach leadership parity. The discussion will focus on what's different about Asia when it comes to achieving leadership diversity and examining the strengths and constraints on women across these markets. The discussion is open to women and men, as we explore the cross-cultural and feminine perspectives on what leaders - male and female; Asian or other - need to understand to be effective.

Harshad Sreedharan

Geometry

Evolution of wearable tech - from a fashion/fitness accessory to a media channel.

With advent of small, low power core processors, wearable computing will see dynamic development in 2014. These intelligent devices can tell you everything from baby’s vital signs to being prepped up on everyday itinerary. How can brands talk to people through wearable devices offering them contextual benefits & relevant messages? Can this be a new media landscape?

Dominique Touchaud

Procter & Gamble

The expert of tomorrow is probably a 15 year old nerd. Though we are not quite sure

We are all experts in our "communciations" jobs after a few years spent "doing the job". Still, every new kid who joins the team seems to know something that did not exist when we were that kid...be it technology or science. So how do we keep educating ourselves and stay on top of a world where real time adjustments seems to have become the norm. Does adult education ( continuous education ) forever have to feel like the annual visit to your in laws? Something you do to avoid making the rest of the year a long moment of solitude....

Eric Snelleman

GroupM

the global village

i just moved from Amsterdam to Hong Kong to manage digital Trading for GroupM APAC,my first impression is that the ' global village' is here,i dont feel that much difference,either cultural or business, am i right,wrong,naive or just not here long enough ??

Gary Shainberg

NUMA Barcelona

Drones for Humanity & Business not for War

Can Drones or UAV's (as they should be known) co-exist as aids for humanity and business as well as for military use or does the military use leave such a bad taste in peoples mouths that they do not see the bigger picture and value of Drones. I want to explore this both as a business discussion but also a social/humanitarian discussion.

Khailee Ng

REV Asia

Angel Investing in Tech Startups 101

Investing in a tech startup may end up as the stupidest financial decision you can ever make. So why do people still do it? And if you're going to do it, how do you get the best possible experience and financial outcome? This session will include a 'live simulation', looking at actual startup pitches, and simulate your investor decision making process... I'm a venture partner with global seed fund, 500 Startups. The fund has done close to 700 investments in 40 countries in 3.5 years, I've done 7 of my own, 8 with them and will be doing 30-50 more in coming months. I'll be inviting fellow investors who will be present at Stream to join in this discussion too. If you want an insider's view to the radical world of tech startup investing, this is it!

Jayant Murty

Intel Asia Pacific

The 50 cent microscope and other frugal disruptions. Harne

The world is a better place with generosity. And by that I mean digital generosity. generosity of time , space and minds .Whether it is Duo Lingo or Miguel Aroz in Spain, we need a way where FREE or close to FREE becomes the new currency of distributed innovation. There is way too much untapped cognitive surplus on the planet. Harnessing the human intellect for free is the most fertile space for brands and to do that you need to have a purpose not a motive. Transparency not trickery. Open collaboration and not closed and secret !

Alvin Graylin

mInfo/Guanxi

Mobile devices have changed our lives... Why hasn't it changed how we market!

Users spend more time on Mobile devices now than any other platform, but brands and agencies are still NOT leveraging/utilizing it's capabilities and advantages to the level they should. What's changed the last few years... What are some best practices? What types of solutions makes sense? How can mobile be better integrated into the overall plan? What's coming down the road you need to be aware of? Look forward to having an interactive discussion with the group.

Cheryl Chung

Lee Kuan Yew School of Public Policy

Preparing your organisation for the future: Ideas and best practices

How do you prepare your organisation for the future? Is "futures" the job of a specific team? How does your organisation incorporate trends and weak signals into your strategy? Come and share ideas and best practices across public sector (me) and private sector (you?).

Duncan Clark

BDA China

What's Not App - Is there a better way for consumers to find apps, and apps to find consumers?

Like Greyhound buses disgorging young wannabe actors from the farming states onto the streets of Hollywood, thousands of new apps are launched daily on mobile app stores. These apps come not just from the Midwest but from aspiring software developers around the world. Each day they drop into an ocean of millions of apps all waiting to be discovered. How can promising apps find their fans and fame? How can publishers avoid the 'death by paid install' spiral? This discussion looks at the Catch 22 for app developers - app stores promoting only popular apps - while search remains dysfunctional and paid install rates becoming uneconomic. Can better matching algorithms give consumers the upper hand? We explore the pitfalls and the possibilities... Click to download, it's free!

Ken Hong

Sina Weibo

Enough TALKING in Social Media Marketing ...

While most brands have embraced Social Media Marketing, their effort has been largely around just "TALKING" to consumers (through content). But since many social media platforms now enable consumers interacting and even buying directly from brands, why aren't we seeing more ACTIONS in Social CRM and Social Commerce that generate more tangible business results?

Dani Comar

Geometry Global

If advertising was a movie, activation would be the theme park.

Consumers don’t just buy products, they buy what a brand stands for. We always knew it however today that's just not enough. Consumers want to ‘experience’ the brand. They’re not just a mere audience, they want to be actors. Technology allows all sorts of new ways to participate. How can we bring a brand’s story to life in the real world? How can we move people to live their beliefs? How can we walk the brand talk?

Frank Bauer

JWT

Waste is great and Big Data the end of Creativity or Seduction

Everybody rushes for Data. it's the new gold. We believe (and make our clients believe) that with the digital development, new (especially mobile) devices and big data (the integration of all customer relevant data-sources managed with targeted analytic programs) we can mass-customize our offerings to our audiences - wherever, whenever. And the whole industry dreams about it: No waste. Total relevance. 100% ROI. BUT ... think it through: do you really believe that that is actually possible and it will really happen one day? Do you think that you, or any other Consumer, can physically handle 3.000 top relevant, micro-targeted messages per day??

Julian Corbett

playTMN

A performance based media for the one place that counts: engaging consumers at retail with In-Store Interactive Advertising

Over 90% of all transactions take place at the store. Just about all media spend today is focused on getting people into the very location where they end up changing their mind: having a data driven and performance based media in retail is the largest untapped opportunity for bridging digital and physical world. playTMN launched the first In-Store Advertising Network in Singapore and delivered engagement results that the largest web properties in the world could only dream of.

Andrew Agbay

Microsoft

A Look into the Future: Online Advertising 10 years from now

A lot has been written about the future of online advertising. What are your thoughts? Is this really a train wreck waiting to happen? Or do you see a very bright future for the industry? Is online advertising becoming less and less 'effective?' Or are we just looking at the wrong numbers? Love to hear our thoughts and discuss.

Peter Kennedy

Hubert Burda Media

Why a baboon with a dartboard could do my job

I am responsible for digital investing for Hubert Burda Media in Asia. If you look at the stats, and I love stats and math. One of my favorite books is Simon Singh's "Fermat's Enigma: the Epic Quest To Solve The World's Greatest Mathematical Problem". So the stats, the math, tell us that 80% of start ups do not make it pass the first year. Hollywood has a higher success rate. So why are we paid so much money for such dismal results, which a baboon throwing darts at a dartboard could do just as well. I will tell you...prepare to be amazed, shocked, and discombobulated!

Olivier Glauser

Shankai Sports International

Bend it like Beckham or hit it like Li Na? - how to reach the next billion sports fans

The universal language of sports is booming in Asia. Hundreds of millions of Chinese soccer fans on weibo are commenting on their favorite European football star’s latest goal and newest girlfriend. Billions of RMB are poured into state of the art new sports infrastructure. New Chinese sporting heroes collect Olympic gold and earn national fame. How can brands and media benefit from a fan base that is transitioning from spectators to participants? With state-owned broadcasters competing with online video outlets, what will happen to sports media rights? How will the competition evolve with foreign brands sponsoring Chinese athletes and local brands sponsoring overseas clubs? How do you monetize this increasingly fragmented digital media landscape in an era of globalizing sports franchises? Whether you watch from the stands or play on the pitch, the sports marketing arena in Asia is sure to be an exciting game. Co-hosts: Deborah Mei - The Raine Group, Tim Holland - Perform

Michael Gethen

Sprooki

Not the future, but right now. Retailing is changing, what is a snapshot of success today?

The traditional, linear path to purchase died several years ago. Much evolution and revolution is yet to come for retailers, manufacturers and suppliers to the retail sector. There are many parallels between what the retail sector is going through, and similar seismic structural change that the music and media sectors have already been through. What is working today? What is not working? Are there good examples of contemporary use of digital technology in APAC by traditional retailers? Is anyone actually using rapidly maturing technology like location-services and proximity marketing to drive foot fall and store visits? Does "click and collect" work? Has the old competitive territory of vying for consumer's attention through the weight of media buys shifted to now trying to gain a place on the consumers smartphone with an app that helps to build a connected relationship? So many questions... A discussion on the way the world is working today for retailers and consumers.

Jonathan Chadwick

Maxus

Don't forget the little guy!

Small and medium enterprises account for approximately 50% of worldwide employment. They are key engines of job creation and economic growth. Imagine how these businesses would perform if they had the marketing know-how of the extended WPP family? How can we develop sustainable and scaleable models to help grow the long-tail of business and create jobs?

Andrew Coroneo

MEC Singapore

Will Reality TV beat NASA to Mars?

Space exploration will soon be rivaling X-Factor and myriad reality shows for your attention. Mars One is an initiative to develop the first permanent human colony on the Red Planet. The project involves people from all walks of life, big corporations and entrepreneurs. Funded partly through a reality TV show broadcasting 24/7, will this be the greatest show in the solar system? Is it sustainable to fund the settlement of Mars through TV? Will be people still be interested after the first few years? What happens to the colonists if interest dives? Will this be the greatest TV show ever created? Come join and discuss TV, Space and the boundless limits of human enterprise!

Matt James

Mi9

Disruption: Discipline or an art form left to chance

Do people truly have the skills to problem solve and understand the difference between observation and insights that lead to disruptive strategies? Particularly in digital where the convergence of media, technology and creative makes it more complex and challenging...........Or do we simply throw people into a dark room and leave them to 'knit their own yogurt' and hope they emerge with the most disruptive and competitively differentiated solution to the problem! Does disruption, as a discipline need to be taught and should businesses and governments be investing in the skills and training to ensure 'disruptive thinking' is at the strategic, structural and cultural heart of businesses? Is disruption and the skill of problem solving, particularly in media & communications, dying a slow and painful death as the world of programmatic and transactional led media escalates?

Maria Sit

HeathWallace

Empowering greater design thinking in Asia

As a user experience company, the folks at HeathWallace are passionate about creating meaningful and delightful experiences that are fit for humans. We have learned a lot from working with companies and governments coming from emerging to mature markets across Asia Pacific, which highlights some fundamental questions & assumptions on how people understand the value of design thinking in improving people's lives as well as profits! Join us for an exchange of observations and insights from your local / cultural experiences, and consider differences we can all make.

Rafey Zuberi

Pepsi - Aljomaih Bottling Plants

Local vs. global vs. glocal ads for global brands

So where is the red line between business units versus category teams? Where are the boundries of local agency versus global brand custodians? Does glocal work?

Nadia Tan

Facebook

Back to the Future: Measurement of Digital Brand Advertising

How should we measure brand advertising on digital platforms? Do traditional metrics work for measuring digital campaigns or do those create barriers to more effective measurement? How valuable are clicks and clickers and CTR? Beyond measurement, what is needed to help prove digital is an effective medium for increasing brand equity and driving offline sales?

Dan Southern

Contagious

Return on Culture

In today’s era of transparency, stating beliefs and values is no longer enough. Your internal culture is a competitive advantage, so the ability to demonstrate and express this is emerging as a crucial pillar of brand communication. A ‘social business’ can now be further defined as one that’s an avid exporter of its own culture, and the ways and means by which it goes about its business as a brand. I'm interested in companies that are organising themselves around their people and principles, sharing the way they work with the outside world to build trust and advocacy. Today, your culture is the brand!

René Seifert

Venturate AG

Funding and scaling Start-Ups cross-border: The un-flat World. (Co-hosted with Gwendolyn Regina Tan, Tech in Asia)

It has never been that inexpensive to start a new company. Eco-systems from Silicon Valley to Berlin and Bangalore are forming to support entrepreneurs with high-flying ambitions. The world has never become so transparent, where ideas and best practises are widely shared. However, it becomes surprisingly cumbersome to fund start-ups or grow them beyond the borders of the national turf. It seems that the new world is colliding heads on with the sclerotic regulations of the old one. What experience and best-practises can be shared?

Jasmine Jabbour

Hill and Knowlton Strategies

If content is king, what is queen?

We can all commonly associate with "content is king" particularly in a digital world. But, what does content look like for your brand and if we consider content to be king, what comes second - what is queen?

Malcolm Thorp

HDT Media

Is China Ready For You?

Introducing our China Q&A panel - everything you wanted to ever know but were just too afraid to ask your parents! If you would like to join the panel let us know!

Jayant Murty

Intel Asia Pacific

Maker and Open source innovation

"Talk" is cheap. "Do" pays. Create stuff. Make stuff. Be transparent. Open the guts of your company to people outside. Smarts are outside not inside and this applies to every company on the planet. If you cant invent , let other people invent for you. OPEN is the fresh air!

Martin Shaw

Maxus

Is Big Data like teenage sex? Co-hosted with Ravikumar Shankar, VP @ Miaozhen Systems

Dan Ariely said so, because "everyone talks about it, nobody really knows how to do it, everyone thinks everyone else is doing it, so everyone claims they are doing it.” We’ll be hosting a discussion on what’s the reality behind Big Data in Asia and what data marketers could and should be looking at.

Khailee Ng

REV Asia

Revolution from Within - How Does an Individual Employee Transform an Entire Company?

Why is it we usually hold leaders of companies accountable for 'transformation' - especially in cultivating the 'culture' of the company? I say, F*** the leaders, there are very immediate and constructive ways individuals lead a revolution, starting with your next day in the office. (Unless of course you a top level leader in the company, then it's probably even more important to read on...) From my experience working for and founding companies which lead markets, make money, and make happiness at work, this discussion will 1. Provide a 5 point framework for individuals to empower themselves to create the change they want to see in their company. 2. Extract ideas from participants in the discussion to strengthen the shared framework. 3. By the end of the session, publish this framework to the world, with all participants credited for contributing. Revolution from Within... are you in?

Rafey Zuberi

Pepsi - Aljomaih Bottling Plants

Market research for what?

Unless drastically rethought, the market research in its current form has been totally useless and spineless. In a world where opinion matters more, research is usually standing on weak footing and millions of advertising dollars are at stake! Loved to be proved wrong, until then market research for what?

Kevin Tan

Eyeota

What's the future for publishers and content in a world where media agencies are ascendant in terms of technology, resources and power?

Come join Kevin Tan of Eyeota and Wendy Hogan, Chairperson Emeritus of the IAB Southeast Asia (and former head of CBSi APAC) for a discussion on finding equilibrium in the media ecosystem and find a way for supply and demand to live in harmony. Media agencies have been relatively quick to deploy new buying and audience technologies in their media buying. Publishers have been somewhat more conservative in shifting over to a world of real time bidding and audience targeting. This has resulted in a situation where Media Agencies have significantly more information and intel on inventory and audiences and publishers are often flying blind. As publisher inventory is increasingly commoditized and revenues decrease, it is becoming harder for publishers to fund the development of content and retain audiences (and the resulting environment for advertising). How can the industry find balance and sustainability?

Joanna Riley

1-Page

Recruitment and the future of work

With today's world being increasingly more and more digital, corporate success isn't just determined by things (land, raw materials, and capital, etc.) rather it hinges on knowledge and innovation, and those come from having the best people. - Engaging hiring to attract and keep the best talent - Attracting millennials (by 2020 will = 50% of the workforce) - Sourcing innovation through talent acquisition and workforce empowerment. - Qualifying potential candidates for todays demands and company needs. - Hiring Innovators - Giving candidates the opportunity to pitch companies on their value and benefit to the company.

Siok Siok Tan

KineticONE

Wearable Technology 2.0 : The Rise of Girl Power

What would wearable devices be like if women played a bigger role in designing and making them? What is the role education can play in grooming girl makers and girl hackers? How can brands tap into the emergence of girl power within the maker movement and reach more women and girls?

Joe Webb

TNS APAC

Big Data, Social Data, Mobile Data… And Tracking?

Come and join TNS and CIC as we discuss the insight streams of the future, how they’ll fit together, and how quickly we can get there. Keen to hear from agencies, creatives and brand owners, as well as other researchers; help us reinvent research from the ground up CO-HOSTED WITH SAM COM OF CIC AND ANNE RAYNER OF TNS

Siok Siok Tan

KineticONE

Share or Die : What The Collaborative Economy Means for the Future of Your Brand

'Crowd sourcing,' the 'sharing economy' and the 'maker movement' -- mere buzzwords or trends that brands will ignore at their peril? When the power shifts from corporations to the 'crowd' , how will that change the way that brands will interact with their fans?

Leo Liang

Youku Tudou Inc.

How do we differentiate by video marketing on multi-screens? How do we win by video in a country with the largest digital population?

Video marketing is not new to marketers, we're familiar with pre-roll, content marketing and sometimes event marketing in the form of videos. Yet, in China, some top video sites offered similar contents, so how do you differentiate by collaborating with the best partner on differentiated contents as well as via multi-screens? This may help you accomplish your coverage as well as targeting goals. Leo Liang would love to share some inputs which should trigger more thoughts from you all, so WELCOME!

Jason Oke

Red Fuse

#epicfail

As an industry, we fetishize success. We circulate case studies, award winners, best-practice papers. But the reality of life is that there's often more to be learned - much more - from our failures than from our successes. Yet, we mostly stigmatize failure and try to sweep it under the rug. No one likes to talk about it. When we self-select the winners and ignore the losers, we only get half the learning. This session will focus on getting everyone to share their biggest failures in the digital space. Think of it as therapy.

Henri Holm

Pet Cuisine

Who cares about 99% of air travellers?

Airline economy travel has remained the same since 1960's. New technologies for passenger travel comfort has not been introduced as industry is closed. How large social movement is required to change this? Come and talk about the opportunities of social movements to change major industries for better. AirGo was formed to care about 99%.

Isa Garcia

OgilvyOne

Workplace Loyalty in the time of Millennials

In the span of a few years, many companies' generation distribution drastically moved towards being Millennial dominated. But how have companies adapted to this shift? There are a few things that can be learned from how brands have adapted to consumer needs and apply to how companies should evolve to answer its talent's changed needs.

William Bao Bean

Singtel Innov8

Where is the Innovation in Advertising?

Innovation is the buzzword/cliche of the day but where is it in advertising? What are the structural, cultural and monetary barriers to innovation and how can we surpass them. Don't forget to bring your best innovative idea!

Sean Tan

Sean Tan

How many Friends, Connections and Followers does a brand really need?

Do you truly understand and have control over the consumer discovery journey of your brand through the many available digital platforms? Should brands focus their investment in one or a few of such platforms or delve into every single one of them? Also how does brands select which platforms to focus their efforts on? Love to hear your point of view!

Steven Kalifowitz

Twitter

Iterative Marketing

If you read Nassim Taleb's book Anti-Fragile, you'll appreciate how often the things we think are "safe" are actually quite risky. When it comes to Marketing, I'd argue the standard waterfall process of creating assets, delivering them to media for placement, and hoping for the best, is one of the riskiest ways of marketing ever designed. Yet this process is basically the rule. With the rise of real-time marketing (I'd say it's a return to real-time), what's keeping brands and agencies from designing campaigns that adapt in real-time? What are the challenges to embracing a more iterative approach to marketing? And of course, is my suggestion completely off? Would love to hear everyone's thoughts & experiences.

Justin Halim

Facebook

Agencies as heroes! Co-hosted with Ben Poole, Head of Interaction, APAC, MEC

Agencies play a vital role as trusted advisors and consultants to their clients, helping them solve complex marketing and business problems…. Yet the industry is fraught with evolving business models, tighter margins, talent shortages and high attrition, and technology and 'big data' leading to larger competitive landscapes. What are agencies doing well? What are they not? In what ways can partners such as Facebook, Google, Twitter, LinkedIn, etc do to enable agencies to be clients' heroes? In what ways do partners inhibit agency success and how can we fix it? We'd love to share our views on the importance of agencies in the marketing and media ecosystem – coming from someone who has now experienced both sides of the fence! But definitely looking forward to hearing your views.

Kai Lukoff

Wandou Labs

The $50 ChinaDroid - The Smartphone for the Next 3 Billion

Today there are 1.5 billion smartphones on the planet. There are also 3 billion more dumbphone users, who will almost all switch to a smartphone in the next five years. But it will not be a $500 iPhone. Instead, this smartphone will be "Made in China" x "Android OS" and it will cost about $50. It ain't sexy, it ain't fast. But it's a democratization of technology and connectivity on a scale the world has never seen before. Hello, ChinaDroid.

Kelly Galesloot

Kantar Retail

Engaging the digitally connected shopper

Let’s explore the future reality of the ‘always on’ shopper and what this phenomena will mean for retailers and manufacturers! Shoppers will have moved from eCommerce to eCommerce to everywhere commerce. They will be using new devices such as wearables, allowing ‘shopping’ to be seamlessly interweaved with their lives. So, what will come of the ‘path to purchase’. How can manufactures develop ‘channel strategy’? Let’s discuss and explore this future world of connectivity together…

Chih-Han Yu

Appier

How digital advertising may leverage the AI sciences from robotics?

There is a recent trend that online intelligence company starts moving the physical intelligence, e.g., google's recent acquisition of Nest, Boston Dynamics, and so on. How may we learn and draw intuition from AI and algorithmic techniques developed in robotics and other physical intelligence fields to enhance digital advertising? How we may leverage those new wearable devices to become new advertising mediums? We may brainstorm how to close the loop between the two.

Rafael Guida

OgilvyOne

The creative agency of the future

How creativity mixed with technology is changing the agency role, evolving from creating only ads, but also products and services that offer unexpected solutions for obvious problems or obvious solutions to unexpected problems.

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