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Discussions and Workshops are 1 hour sessions suggested and led by Stream participants. Read on for the latest thinking with topics ranging from "Curiosity killed the cat.. who killed Curiosity?" to "Empowering greater design thinking in Asia". For more, go to the Stream Medium page and YouTube. Or for a daily dose of Stream, you can find us on Twitter or Instagram.


Justin Halim

Facebook

Agencies as heroes! Co-hosted with Ben Poole, Head of Interaction, APAC, MEC

Agencies play a vital role as trusted advisors and consultants to their clients, helping them solve complex marketing and business problems…. Yet the industry is fraught with evolving business models, tighter margins, talent shortages and high attrition, and technology and 'big data' leading to larger competitive landscapes. What are agencies doing well? What are they not? In what ways can partners such as Facebook, Google, Twitter, LinkedIn, etc do to enable agencies to be clients' heroes? In what ways do partners inhibit agency success and how can we fix it? We'd love to share our views on the importance of agencies in the marketing and media ecosystem – coming from someone who has now experienced both sides of the fence! But definitely looking forward to hearing your views.

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