Agencies as heroes! Co-hosted with Ben Poole, Head of Interaction, APAC, MEC
Agencies play a vital role as trusted advisors and consultants to their clients, helping them solve complex marketing and business problems…. Yet the industry is fraught with evolving business models, tighter margins, talent shortages and high attrition, and technology and 'big data' leading to larger competitive landscapes.
What are agencies doing well? What are they not? In what ways can partners such as Facebook, Google, Twitter, LinkedIn, etc do to enable agencies to be clients' heroes? In what ways do partners inhibit agency success and how can we fix it?
We'd love to share our views on the importance of agencies in the marketing and media ecosystem – coming from someone who has now experienced both sides of the fence! But definitely looking forward to hearing your views.