As an industry, we fetishize success.
We circulate case studies, award winners, best-practice papers.
But the reality of life is that there's often more to be learned - much more - from our failures than from our successes. Yet, we mostly stigmatize failure and try to sweep it under the rug. No one likes to talk about it.
When we self-select the winners and ignore the losers, we only get half the learning.
This session will focus on getting everyone to share their biggest failures in the digital space.
Think of it as therapy.