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Leo Liang

Youku Tudou Inc.

How do we differentiate by video marketing on multi-screens? How do we win by video in a country with the largest digital population?

Video marketing is not new to marketers, we're familiar with pre-roll, content marketing and sometimes event marketing in the form of videos. Yet, in China, some top video sites offered similar contents, so how do you differentiate by collaborating with the best partner on differentiated contents as well as via multi-screens? This may help you accomplish your coverage as well as targeting goals. Leo Liang would love to share some inputs which should trigger more thoughts from you all, so WELCOME!

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