Return on Culture
In today’s era of transparency, stating beliefs and values is no longer enough. Your internal culture is a competitive advantage, so the ability to demonstrate and express this is emerging as a crucial pillar of brand communication. A ‘social business’ can now be further defined as one that’s an avid exporter of its own culture, and the ways and means by which it goes about its business as a brand. I'm interested in companies that are organising themselves around their people and principles, sharing the way they work with the outside world to build trust and advocacy. Today, your culture is the brand!