Not the future, but right now. Retailing is changing, what is a snapshot of success today?
The traditional, linear path to purchase died several years ago. Much evolution and revolution is yet to come for retailers, manufacturers and suppliers to the retail sector.
There are many parallels between what the retail sector is going through, and similar seismic structural change that the music and media sectors have already been through.
What is working today? What is not working? Are there good examples of contemporary use of digital technology in APAC by traditional retailers? Is anyone actually using rapidly maturing technology like location-services and proximity marketing to drive foot fall and store visits? Does "click and collect" work? Has the old competitive territory of vying for consumer's attention through the weight of media buys shifted to now trying to gain a place on the consumers smartphone with an app that helps to build a connected relationship?
So many questions...
A discussion on the way the world is working today for retailers and consumers.