Bend it like Beckham or hit it like Li Na? - how to reach the next billion sports fans
The universal language of sports is booming in Asia. Hundreds of millions of Chinese soccer fans on weibo are commenting on their favorite European football star’s latest goal and newest girlfriend. Billions of RMB are poured into state of the art new sports infrastructure. New Chinese sporting heroes collect Olympic gold and earn national fame. How can brands and media benefit from a fan base that is transitioning from spectators to participants? With state-owned broadcasters competing with online video outlets, what will happen to sports media rights? How will the competition evolve with foreign brands sponsoring Chinese athletes and local brands sponsoring overseas clubs?
How do you monetize this increasingly fragmented digital media landscape in an era of globalizing sports franchises? Whether you watch from the stands or play on the pitch, the sports marketing arena in Asia is sure to be an exciting game.
Co-hosts: Deborah Mei - The Raine Group, Tim Holland - Perform