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Peter Kennedy

Hubert Burda Media

Why a baboon with a dartboard could do my job

I am responsible for digital investing for Hubert Burda Media in Asia. If you look at the stats, and I love stats and math. One of my favorite books is Simon Singh's "Fermat's Enigma: the Epic Quest To Solve The World's Greatest Mathematical Problem". So the stats, the math, tell us that 80% of start ups do not make it pass the first year. Hollywood has a higher success rate. So why are we paid so much money for such dismal results, which a baboon throwing darts at a dartboard could do just as well. I will tell you...prepare to be amazed, shocked, and discombobulated!

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