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Dani Comar

Geometry Global

If advertising was a movie, activation would be the theme park.

Consumers don’t just buy products, they buy what a brand stands for. We always knew it however today that's just not enough. Consumers want to ‘experience’ the brand. They’re not just a mere audience, they want to be actors. Technology allows all sorts of new ways to participate. How can we bring a brand’s story to life in the real world? How can we move people to live their beliefs? How can we walk the brand talk?

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