What's Not App - Is there a better way for consumers to find apps, and apps to find consumers?

Like Greyhound buses disgorging young wannabe actors from the farming states onto the streets of Hollywood, thousands of new apps are launched daily on mobile app stores. These apps come not just from the Midwest but from aspiring software developers around the world. Each day they drop into an ocean of millions of apps all waiting to be discovered. How can promising apps find their fans and fame? How can publishers avoid the 'death by paid install' spiral? This discussion looks at the Catch 22 for app developers - app stores promoting only popular apps - while search remains dysfunctional and paid install rates becoming uneconomic. Can better matching algorithms give consumers the upper hand? We explore the pitfalls and the possibilities... Click to download, it's free!