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Discussions and Workshops are 1 hour sessions suggested and led by Stream participants. Read on for the latest thinking with topics ranging from "Curiosity killed the cat.. who killed Curiosity?" to "Empowering greater design thinking in Asia". For more, go to the Stream Medium page and YouTube. Or for a daily dose of Stream, you can find us on Twitter or Instagram.


Marina Biglione

Ogilvy & Mather Advertising, China

Vine, Instagram, WeiShi - are 6 seconds enough to tell a brand's story?

In today’s fast paced, hyper connected mobile world, consumers’ desire for bite sized entertainment has led to the explosion of any form of content light and short enough to be created and shared on any device. Following the footprints of Twitter’s character limit, short form videos created via mobile apps, are now the latest trend in social media, subsequently inspiring new forms of branded content. Are brands ready to take on yet another social challenge? And what does this new phenomenon mean for big players like Facebook, Twitter or Sina Weibo?

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