The 50 cent microscope and other frugal disruptions. Harnessing cognitive surpluss
The world is a better place with generosity. And by that I mean digital generosity. generosity of time , space and minds .Whether it is Duo Lingo or Miguel Aroz in Spain, we need a way where FREE or close to FREE becomes the new currency of distributed innovation. There is way too much untapped cognitive surplus on the planet. Harnessing the human intellect for free is the most fertile space for brands and to do that you need to have a purpose not a motive. Transparency not trickery. Open collaboration and not closed and secret !