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Aryeh Sternberg

NewsCorp Australia

Content vs. Context - Native Attribution

Signals and significance are what we look out for when attempting to decipher the reasoning behind consumer intent. Along comes this beast called Native, not new and yet getting the immediate attention past forms of digital marketing have been unable to engender. What value does content play in the story of attribution? Where on the funnel does it lie? And what is Native? Authors, data geeks, wondering social souls, and everyone in between - join for a proverbial fireside chat about the signs, signals, and significance in tomorrow's content-lead marketing mania.

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