No more SoLoMo! We are MoSoCo in China!
Chinese shoppers are restless! They shop anything, anytime, anywhere and they want to shout about it too! Chinese consumers don't have the patience to wait for brands to take their time to sort out their retail distribution. The Chinese consumers have the same wealth as their western counterpart, more so in most cases. They are entitled to enjoy the same choice of brands. They want brands to chase them and chase them quick. Any slow speed, arrogance and complacency by the brands, say bye bye to your consumers. Chinese shoppers are restless!