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Discussions and Workshops are 1 hour sessions suggested and led by Stream participants. Read on for the latest thinking with topics ranging from "Will Digital Save or Starve the Music Industry?" to "The Rise of Sports Marketing in China". For more, go to the Stream Medium page and YouTube. Or for a daily dose of Stream, you can find us on Twitter or Instagram.


Bessie Lee

WPP

No more SoLoMo! We are MoSoCo in China!

Chinese shoppers are restless! They shop anything, anytime, anywhere and they want to shout about it too! Chinese consumers don't have the patience to wait for brands to take their time to sort out their retail distribution. The Chinese consumers have the same wealth as their western counterpart, more so in most cases. They are entitled to enjoy the same choice of brands. They want brands to chase them and chase them quick. Any slow speed, arrogance and complacency by the brands, say bye bye to your consumers. Chinese shoppers are restless!

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