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Olivier Glauser

Shankai Sports International

The Rise of Sports Marketing in China

From vast top down government programs to harvest Olympic gold medals to new grassroots football initiatives to discover the future Chinese Ronaldo, the universal language of sports is very well spoken in China.  Millions of Chinese fans follow their favorite sports star on Weibo and Wechat, billions of RMB are poured into new sporting facilities. How can brands and media benefit in this increasing fragmented landscape? With online video platforms challenging the traditional state-owned monopoly broadcasters, what will happen to sports media rights? With Wanda Group’s acquisition of Infront, the world’s second largest sports marketing entity is now in Chinese control, heralding the entrance of China onto the world stage in sports. Whether in the stand or on the field, the game will be exciting to watch in this region of the world...

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