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Discussions and Workshops are 1 hour sessions suggested and led by Stream participants. Read on for the latest thinking with topics ranging from "Will Digital Save or Starve the Music Industry?" to "The Rise of Sports Marketing in China". For more, go to the Stream Medium page and YouTube. Or for a daily dose of Stream, you can find us on Twitter or Instagram.


Ayesha Bedi

Grey

Goodvertising: Good thinking or bad business?

Advertising and other forms of brand communication are leveraging social issues; all for a seemingly higher cause. Will 2015 see more brands jumping on this ‘goodvertising’ bandwagon? Or will this trend be crushed by business realities? Moreover, how do consumers feel about this form of advertising? Or marketeers for that matter? Is there a winning formula that some brands have cracked? Let's find the answers.

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