Goodvertising: Good thinking or bad business?
Advertising and other forms of brand communication are leveraging social issues; all for a seemingly higher cause. Will 2015 see more brands jumping on this ‘goodvertising’ bandwagon? Or will this trend be crushed by business realities? Moreover, how do consumers feel about this form of advertising? Or marketeers for that matter? Is there a winning formula that some brands have cracked? Let's find the answers.