The 'Asia' Challenge
Many of us work in start-ups or organisations which are establishing an Asia presence or expanding into developing markets. The markets in Asia are often overwhelmingly diverse in both behaviour and product, in the digital world and the broader business landscape. More and more people are coming to Asia as expats bringing their expertise to this growing region.
Internally, how do we ensure that the original brand manifesto and personality is well balanced with local culture, talent and expertise while building a healthy culture of collaboration? Externally, how do we most effectively understand and adapt to the cultural nuances which could fundamentally change how we offer our company’s products and services without compromising our speed and quality to market?
Let's discuss all these questions, share experiences and talk about the challenges we'll face both as individuals and organisations going into 2015 and beyond.