Next Generation Talent. Spotting it, Attracting it and Keeping it!
There is a war on talent! Improving talent is the No 1 objective for our industry. Furthermore, talent shortages are fast going from bad to worse especially within Asia. With the plethora of career opportunities available today, why should marketing be their 1st choice? How do we make the industry be their top choice? Faced with a dramatically shrinking talent pool, what are the strategies that we can win the war for talent? How do we create a paradigm shift in attracting people to our industry and keep them. How do we adapt as leaders to give people more control of their own development and help unleash their hidden talents in and outside of industry?