How do you decide which Asia markets matter to your business?
Jointly presented with @Kerry Brown from Comscore, this discussion will centre around how you decide which markets to invest effort and resource into in Asia. Everyone defines APAC differently, and every country within the region has its own opportunities and challenges. On top of that, there's a big difference in tools, talent and metrics available as compared to the West. We'll share our ideas and crowdsource yours to best define how to approach market entry and organisational growth in the region.