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Discussions and Workshops are 1 hour sessions suggested and led by Stream participants. Read on for the latest thinking with topics ranging from "Will Digital Save or Starve the Music Industry?" to "The Rise of Sports Marketing in China". For more, go to the Stream Medium page and YouTube. Or for a daily dose of Stream, you can find us on Twitter or Instagram.


Sam Flemming

CIC

Making Sense of Big Data

MAKING SENSE OF BIG DATA: Big data is all the rage...but are marketers really benefiting? Or are they just being flooded with data that at best just confuses? Where and how do they find the actual insight that inform business questions? What are the business questions that can be best addressed by big data? How can solutions be designed to ensure to realize the potential of big data, especially within the context of marketing communications? If any of these questions are of interest to you or your clients, let's get together to see if we can come up with some practical answers.

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