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Varun Mittal

Samsung // Cheil Worldwide

Content Monetization - New Frontiers and New Players

With mobile becoming a key channel for content delivery, several innovative content monetization strategies have risen on the horizon. Across geographies and content categories, new models have emerged and witnessed significant growth. Some examples of these new players and frontiers are following - FMCG major providing radio station in rural india over phone, triggered by miss call from user, songs on station embedded with advertisements - Maybelline testing new inventory through flash sales at LINE in Thailand - Music Service Saavan creating user defined music station based on Twitter requests from users - Snapchat showcasing original content from key publishers in Discover section of their app - Opera giving up free data to users in partnership with Telenor for playing games/consuming content Let's talk more about it and learn together !

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