The Apple Car - Brand Bravery or Brand Bullshit? (Joe Nguyen & Ken Mandel)
As Apple marches towards a nose bleeding 1 trillion dollar valuation the company's ambitions have suggested a desire to build an Apple Car?! While some of us are still waiting for their much rumoured Apple Television set this has caused some scratching of heads. Car manufacturing is way out of Apple's competency and a pretty complicated & low margin business so why the heck would Apple suggest they want to build cars? Come join Joe Nguyen & Ken Mandle foster a lively discussion about Apple's potential motives around this audacious goal!