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Discussions and Workshops are 1 hour sessions suggested and led by Stream participants. Read on for the latest thinking with topics ranging from "Will Digital Save or Starve the Music Industry?" to "The Rise of Sports Marketing in China". For more, go to the Stream Medium page and YouTube. Or for a daily dose of Stream, you can find us on Twitter or Instagram.


Chloe Sasson

Google

Will Digital Save or Starve the Music Industry

We know the stats.... CD sales are plummeting, digital sales aren't filling the gap, artists are their own record companies, soundcloud is the new iPOD and Streaming is the new Radio. But what does this mean for the music makers? Are the DIY tools of production allowing them to own their products, or are they struggling to make sense of an even more fragmented space. Are the record companies friends or foes? Will the little guys make it to the top, or are we still going to see the Coldplays and Taylor Swifts dominating our ears and taking all of our cash? What is the future business model of the music industry.... if we can't figure it out then no one can.

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