Jack, Jeff, and Lei Jun: The Future of Asian eCommerce
Alibaba’s world record IPO has drawn the world’s attention to Asia’s fast-developing eCommerce landscape. In China alone, 304 billion USD of transactions occurred online in 2013. That’s 8% of all retail sales. (By comparison, the USA managed 6%.)
Stats and stocks aside, the rise of eCommerce presents a classic “crisis-opportunity” situation for retailers across the region. Let’s talk about what’s driving the growth of eCommerce in Asia, what’s holding it back, what the landscape will look like in the coming years, and how brands can prepare themselves accordingly.