Duuuddeee Asia's Data's Where Its At!
Asia Pacific has been deemed a growth market, but does data play a role in the growth? Better yet can data play a role in Asia's growth? With WPP being defined as 'data investment company' how can we empower WPP, itsOpcos and the clients they serve to serve the right message, to the right consumer, at the right time using DATA? So here's what I propose, I want opcos, clients, brands, visionaries, data enthusiasts (anyone with a mouth and ears) to come together and talk about the Asian data landscape. What types of data is available? What are the data gaps? What countries have the strongest data? What are obstacles in getting data? Once we've got the data do we know how to use it effectively? You get the drift, lets get together because 'Duuuddeee Asia's Data's Where Its At!'