Discussions and Workshops

Discussions and Workshops are 1 hour sessions suggested and led by Stream participants. Read on for the latest thinking with topics ranging from "Crayons vs Calculators in a Man vs Machine contest - Matrix Reloaded or Empire strikes back?" to "Is There Space for Low-Tech in an Increasingly Hi-Tech Asia?". For more, go to the Stream Medium page and YouTube. Or for a daily dose of Stream, you can find us on Twitter or Instagram.


Dom Hickey

Wunderman

Star Trek economics vs consumerism

How far are we from an experience based economy? Is there a future where status and experiences outweigh the desire to own objects? We’re starting to see the rise of shared consumption powered by technology but how big will this get and where to next. In a post-scarcity economy where most possessions can be willingly shared or replicated where will we seek value?

Benn Sykes

Car Advice

The Changing Face of the Path to Purchase

Digital has disrupted and the way which we make major purchasing decisions has changed forever. Gone are the sales people and in are the influencers. From Automotive to Real Estate to Health Care the traditional path to purchase has evolved. Will it continue to? How do we as marketers and publishes evolve with it? What role does conventional media play in this discussion and how does Native Advertising and Content play out? Does programmatic and the ability to follow the user help or hinder? Can you really influencer the influencers? Can we still be guided by the conventional sales funnel?

Winder Chen

Kuaizi Technology

A "Skynet" for creative?

This might be controversial. Would cloud technology and AI eventually take over creative work? Creative is the core of marketing and brand building, but it is still in the 90s. There’s a widening gap creative industry is facing. Technology around big data and programmatic evolves the media environtment so rapidly that creative side is barely catching up. Gartner predicted that by 2018, 20% of all the world’s business content will be generated by machine. A significant portion would probably be marketing content. I would like to set up this session to discuss about how technology can improve, enable new operation workflows, new skill sets, new technology adoption, or even a new culture to approach creative.

Darrell Nelson

AKQA

Future Of Conversational UI

Every community, marketplace, on-demand service, dating app, social game or e-commerce product has or will soon have messaging as part of the experience to drive retention, engagement and transaction volume. How is conversational UI changing the way we interact and what does it hold for the future and a more personal experience?

Alex Schneider

The Trade Desk

Exploring Programmatic

Let’s explore ways Programmatic and one to one marketing can help to solve problems beyond just hitting an Advertiser’s KPIs? Everything from helping non-profits, impacting an election, to proposing to your girlfriend.

Sam Yatish

VML

Do you dare judge a Logo?

How do you judge if a Logo's a good one? Is there ever just one reason behind a logo's success? Let's talk about what we consider the best logos, and how they got to be so.

Sam Yatish

VML

Are Global Clients really "All that" in Asia?

There's no denying that Global Brands look great on an Agency's Roster. Who doesn't want to be working with a Coke, Nike or Prada? But in Asia, where we often only see the "Adaptation of Global Campaign" scenario, is it really worth it? Or are we better off vying for Brands with HQ in the region where there's a real opportunity to drive and derive the ideas? Or does it differ depending on what medium we're looking at?

Buji Ng

Ogilvy & Mather

Does the Facebook new "ANGRY FACE" feature make us angry?

It marks a new era for "Dislike" crisis? Or it creates more opportunities for us in the future? Avoid it or not? Afraid of it or not? Ignore it or not? A really open discussion to share your true thoughts without emojis!

Varun Mittal

HelloPay

Service vs Utility - After Telcos how banks on verge of becoming dumb pipes

Telcos refused to understand and adapt the challenge of OTT. They assumed that they are a utility and don't need to adapt to the service based economy. Banks today face a similar challenge - they have been a utility for hundreds of years and are facing it tough to adapt to people making banking as a service in smaller packages. Checkout the discussion to find out more of what's cooking here

Varun Mittal

HelloPay

Who owns the customers finance data - Banks or FAG (Facebook, Apple, Google)

The amount of data owned by FAG about customer lives by them is capable of letting them develop much more sophisticated financial products for customers. An easy check is pull out your phone and check the permissions which each banking app has on your data and which FAG apps have and you will be smiling !

Kok Hoe Wong

Mirum

Fire your Account Servicing team! Why and why not?

The idea of just 1 department in an oganisation dedicated to our client well-being is over. Agencies should disband account servicing department in order to have better client-agency relationship. Without a dedicated team, the entire agency is responsible.

Candy Li

247 Tech

What do you think is the pillar of the world?

Maybe different people have different answers. What is yours? Just think about it. The pillar of the world, in my mind, fell. What is it and why? I'd like to share my opinion with all of you. This discussion will be lead by Candy Li, Ben Zhang and Hao Dang, from 247 Technology.

Michelle Tham

H+K Strategies

Goodbye Sears and Radioshack. Hello Apple, Samsung and digital services companies? Who run the malls?

As retailers struggle to find their footing in the spaces between e-commerce, brick-and-mortar and click-and-mortar, and as the pillars of mega malls like Sears and Radioshack shutter their stores, the future of malls is more uncertain than ever. From ‘showrooming’ to apps and services, malls are struggling to design their future. Will retailers step up and completely embrace technology to turn their stores into VR showrooms? Will consumers push back against hyper-connectivity and return to the comfort of brick-and-mortar experiences with Amazon opening its first brick-and-mortar store? Or are we missing the bigger picture? That the true revolution lies in having technology companies and telcos turn malls into massive tech playgrounds for services, apps and technology experiences that span the breadth of the most expensive to the most mundane and commoditised? Is the market really ready for a revolution or is it a case of the more things change, the more things stay the same?

Arif Haq

Contagious

How to Win Cannes Lion's Creative Marketer of the Year Award - from the guy who made it happen for Heineken in 2015

In his seminar from the Palais stage in 2015, Heineken International's Executive Director of Global Marketing Soren Hagh credited the company's elevated creative capabilities to the Heineken Creative Ladder - a ten point scoring scale used by his teams around the world to evaluate their brand advertising. In a subsequent feature on the company, AdAge wrote that the Ladder, and its accompanying 'Creative Leadership' capability programme, had "helped the brewer scale creative heights, culminating with the 2015 Cannes Lions Creative Marketer of the Year award" I was the sole external consultant hired by Heineken to develop the whole programme and craft the language of the ladder itself. If you want to know the inside track on how your company could be scooping future Marketer of the Year awards, then come to this discussion. I'll be sharing the inside story of what it takes to win, as well as the key barriers/myths/misperceptions about the crazy and zany, magical and mystical world of creativity which are probably stopping your campaigns going from merely good to truly great.

Nathan Dunn

BlueCats

Beacons & IoT - 'Cookies for the physical world'

All devices (smart and dumb) are now connected to clouds and/or each other. The promise of seamless integration, real time proximity awareness and a better experience all round has every industry pondering the countless use cases. A couple of points i believe are worth discussing: Where is the tipping point of adoption and how are clients / agencies / media owners collaborating to get there? Can scale be achieved without compromising security and privacy.

Anindya Datta

MobileWalla

Mobile Data: What’s Real, what’s Myth and what’s total BS? — A (discussion-oriented) Tutorial

Unlike any consumer accoutrement in history, the mobile smart-device continuously emits data about its user, offering the tantalizing possibility of using that data to affect and measure the outcomes of marketing and advertising campaigns. Every mobile marketing technology vendor, including ad networks, DSPs and SSPs, claims to have created “artifacts” based on this data and uses these artifacts as the major differentiator of its offering with respect to competitors. Without doubt, the use of “data” has been a key, perhaps the most important motivator, of the rapid rise of the mobile marketing channel. Yet, the “data artifacts” that are so touted by so many, lie behind the well-known (and much opaque) vendor-shroud. In virtually every marketing channel, the existence of independent data and analytics providers is the norm. For instance, in traditional digital, (e.g., email or desktop) marketing, independent data vendors (such as Oracle/BlueKai, Acxiom, Neustar, Comscore) are important players in the ecosystem, offering audience segments and online-offline matching services to marketers — 95% of desktop marketers are plugged into the Bluekai audience marketplace for instance. In mobile, the situation is much different. Data is behind 1st party vendor-shroud (which makes this data suspect) and little to no independent data exists. As an example consider the following dichotomy: Bluekai, the world’s largest digital audience platform, makes nearly every desktop in North America addressable through its marketplace, but has virtually zero addressability into mobile devices (anywhere in the globe). Whatever little audience they offer in mobile (and they offer none in Asia) are based on their desktop taxonomy and are based on statistical IDs, which tend to be precision-challenged. In-spite of the much touted value of mobile data, there is effectively almost no availability of data and analytics for general purpose use in mobile marketing, at scale, globally in general, and for sure in Asia in particular. And there is good reason for this — it turns out that while there is (perhaps too much) availability of raw signals from mobile devices, the scale and noise in these signals makes it VERY hard to produce anything practically useful from it. In this context, this (discussion driven) tutorial will address the following issues: 1. What is mobile data? What are the common signals that can be captured and analyzed? Why is it so hard to produce meaningful artifacts from these? 2. What are the most common uses of digital data? Turns out there are two canonical uses — audience segmentation and “online-offline” matching to address problems like Showrooming and Webrooming — how do these apply to mobile? 3. What is the “real” start of the art on mobile data availability? 4. What can marketers do, particularly in Asia, to ascertain what really is available behind the “vendor-shrouds” and to access real 3rd party data? The discussion leader, Anindya Datta, is an ex-faculty at Georgia Tech and the National University of Singapore. His academic research, and subsequently the manifestation of this work in his multiple commercial ventures (now resident in Cisco and other large acquirers), make core contributions to the state of the art in large scale data management. He looks forward to sharing his learning in the space, and in turn, learn, from the audience.

Fabrizio Caruso

Appier

Artificial Intelligence in Advertising: Will the digital Don Draper take our jobs?

From the ancient game of Go to automobiles, AI is changing the way we do everything — or so they say. What does AI offer for the advertising industry? Should we be worried about our jobs? Do we have to start getting ready to welcome our robot overlords? Come join our discussion on how AI will impact (and is already impacting) our lives in online advertising and beyond.

Carl Davies

Cars Guide

Revolution on the roads- What does the Automotive industry look like in 2040?

Electric cars and the infrastructure to power them properly. Connected cars and shared mobility, is car sharing the way of the future. Do driverless cars mean no more collisions, so no more insurance? No more car theft? What will the Automotive industry look like in 2040? Is Goldman Sachs right that 7 megatrends will dominate the global auto industry's future?

Rafey N. Zuberi

Pepsi- Aljomaih Bottling Plants

120,000,000 - How to create the next mega social media Super Bowl?

It’s totally unfair that TV is the only medium to be given a chance to enjoy a mega audience. The time has come for the Digital Gurus of the world to create the next mega social media event with me. What kind of an event will it be? How often? Sports or music or user-generated content? Who will star in it? Tailor Swift, Kardashians or Cristiano Ronaldo? What social media interfaces? How to market the event? Can social media channels collaborate? How to integrate advertising seamlessly but compulsively? Which Brands? Can mass customization of advertising be achieved in an event controlled by advertisers? You only need to bring your flights of fancy, vivid imaginations and hard effing facts.

Mike Allen

JET8

INTRUSION VS INCLUSION - HOW DO YOU ENSURE MILLENNIALS CHOOSE TO ENAGAGE WITH YOUR BRAND ON THE SMARTPHONE !

In today’s fast-moving and fragmented young-mobile SE Asian market it’s important to know how millennials create content and engage on a device, and for brands to know how to reach and reward them in a way they want to be reached and rewarded. It’s time for them to decide to bring your brand into their lives and community in a positive way, and in a way they want to. How do brands engage users by giving them a choice and track engagement real-time on the smartphone? Bring on CO2CO.....

Farina Situmorang

Catalyst Strategy

The Millennial Whisperer: Meditation & Other Ideas to Make Young Hipsters & Other Self-Entitled Folks SRSLY Love Your Leadership

How do you talk to the younger employees in your company? Why are they so self-entitled? ARE they actually self-entitled? How to retain them? How to challenge them? How to nurture them? Many of my friends who are CEOs, founders, or execs have been asking me on how to connect with millennials. In the past 2 years, I've been experimenting in my own company with different 1:1 communication strategies, fun projects, or meditations during weekly meetings. Our company-wide weekly happiness index has been above 9.0 (out of 10) in the last 8 months [insert a big beating red heart emoji here]. I'm curious to hear more ideas from others to continue this millennial whispering magic going on and finding sustainable models that can work for bigger companies.

Zoe Lawrence

TNS

Shifting digital from a marketing tactic to a strategic imperative

87% of CEOs say “digital is crucial”, but just 7% of them have a digital plan in place. If ‘digital’ is a strategic competency, who should be driving it, how should we be nurturing and developing digital talent and how do we get the boardroom thinking ‘digital first’.

Zoe Lawrence

TNS

Appetite for disruption

What makes a disruptor? And what can we learn from them? What is the next sector ripe for disruption? How can we build a disruptive mindset within our own organisations?

Rohan Philips

Xaxis

The Artificial Consumer

If your AI assistant started shopping for you, who is your consumer? First iterations of AI assistants are already organising calendars, assuming they manage your shopping- lets say you need to fly to Bali. How would airlines and hotels reach these consumers? Does the AI have a different data footprint than the human user? Do they share data and content access? How do brands prepare for themselves for the artificial consumer.

Jim Lerch

YouKu

Winning The Content Marketing Race

In the digital age, content marketing is bigger than ever and content is at the heart of today’s marketing strategies. However, it is often challenging to do it right in the age of content overload. Youku Tudou, China’s leading online video platform, would love to share our company vision with you, listen to your content marketing needs, and discuss ways to help you win the content marketing race, empowered by compelling content and technology breakthroughs.

Sean Tan

Sean Tan

Hail Programmatic? Death of Premium Media?

Gone were the days of Traditional vs Online. The war of Programmatic vs Premium media has been waged! Is programmatic killing off premium media in the current media buying world? Does clients and agencies get better ROI and value only from programmatic? Is there any value in brand perception and association anymore? How will premium media survive in the world of programmatic or does this spell the end of premium media? Hosted by Sean and Yusma

Yonatan Raz-Fridman

Kano

Build & Code a Computer

Come build a computer, play with code and rule the world. Kano co-founder Yonatan will give a 10 minutes introduction to the award-winning computer & coding kit that his company designed and launched, now at the hands of over 100,000 people in over 80 countries, exploring the the larger themes of computing, creativity, and the code that rules our lives. This will be followed by an 45 minute workshop that lets participants get hands on with the kit itself, making and playing with code, music, and Minecraft.

Morgan Ranieri

YourGrocer

The world will eat online grocery startups

In a good way :) Co-hosted by Isaac Tay (honestbee) The global food tech and food media ecosystem was piping hot in 2015, with at least US$6.8 billion of capital flowing into private companies. The logistical and economic challenges that have kept groceries offline for so long are being solved by startups with innovative models. Let's discuss what the shift online means for FMCG brands, consumers, startups and the big boring supermarkets.

Morgan Ranieri

YourGrocer

What agencies should know if they want startups as clients

If an agency charged a CPA rate, I'd give them all the money! As a startup founder, I've been approached by ad agencies who want to work with exciting, young companies. As much as I love the idea of leveraging the expertise of these marketing folk, I can never get the numbers to stack up. Can a marketing agency better align their fee structure to my goals of achieving and scaling a CPA >> CLV ? What does it look like for an agency to take on more risk by charging on success? I'd love to explore the possibilities with other startup founders and agency peeps in the room.

Jen Loong

TOMS

The Cheat Code: Millennial Life Hacks

School friends from Vancouver: Brian Wong (24) and Jen Loong (27) join to stir the pot at Stream in Phuket on what it takes to jet-set and hustle around the world with tips from the road. In anticipation of Brian's upcoming book release "The Cheat Code," we have some cheats to help you optimize productivity AND live an adventurously full life. If you come with your own tips too, we can even collaborate on a life-hack wiki amongst Stream Asia tribe to expand across the region!

Tan Michelle

HK Tourism Board

Do good while on a vacation or even here - can we?

Is there really a difference one can make or contribute to a destination while on vacation? If yes, why aren't we doing it here? #Meaningfultravel #ResponsibleTourism #Makeadifference #SocialGood

Shaul Olmert

Playbuzz

The pursuit of perfection in an ROI-driven world

Most of us are driven by the daily grind of business metrics. We're trying to meet our ultimate maker: are we delivering a sufficient return on investment for whatever it is that we are doing that day, week, month or year? But what about the people take the complete opposite approach? The contrarians whose single-minded focus on precision throws out any notion of ROI in the name of something loftier: the pursuit of perfection in one's passion in life. We'll look at some of the world's most extreme pursuits of perfection and what we can learn from those precision-driven people and apply to our ROI-driven worlds.

Laura Citron

WPP

Let's make paying our taxes delightful!

As consumers, we expect to be delighted by our digital experiences. Yet as citizens, our experience of digital government services - if they exist at all - often falls short. This discussion asks how we can take the ingredients of brilliant digital experiences and apply them to public services. What role do personalization, programmatic, eCRM, wearables, augmented reality and the rest have in making our experiences of government better? Or put differently ... can we make paying our taxes delightful?!

Alexandra Beneville

Wunderman

Does Buyer Beware trump ethics in marketing?

When do ideas cross the line between innovative marketing and unethical behaviour? What responsibilities do we have as we get more access to data and direct reach? We will meet to discuss if there are boundaries to innovation and hopefully create some rules of engagement. As an example we’ll use the case of the Columbia House Record Club. For almost 50 years getting music for free meant sending in a postage paid postcard with a penny and in return receiving 12 free records — for a membership and the promise of future purchases. Columbia House was the largest of the record-club companies and thanks to the innovative marketing ideas by 1994 they had shipped more than a billion records and averaged $500-million-a-year. Unfortunately most of the record clubs’ two million customers failed to read the fine print and the same success can be charged with introducing several generations of America’s youth to the concept of collection agencies and stealing music.

Patrick Darcy

RadiumOne

Social does NOT equal Facebook - shining light on the sharing economy.

By definition "social" is all about sharing and on average 75% of content sharing online in APAC is done via more intimate channels such as email and instant messenger - dark social sharing. Yet, most brands are investing the majority, if not all of their social marketing budgets into Facebook and other public social networks. Why the imbalance?

Wendy Hogan

mig.me

Who Should Pay for the News?

Join @gwendolynregina from Mashable and I as we discuss the evolving content landscape and how journalism and content creation will be funded in the future. We'll explore the merits of brand funding media models vs platforms (ie should Facebook / Google pay) vs subscription or crowdfunded models and public broadcasting.

Kain Tietzel

Start VR

Virtual Reality - with great risk comes great reward

A lot of people are waiting for the virtual reality revolution when in fact it is right here, right now, and publishers and brands are already profiting by jumping in early. In this discussion we will explore the different opportunities for using VR today, who's already jumped on the bandwagon and what the future holds. This is a practical session for brainstorming potential business and creative solutions using this exciting and visceral new technology.

Byron Perry

Coconuts Media

Vertical video

Vertical video: Love it or hate it? Is this new trend in the age of Snapchat spurring creativity or ruining decades of video production best practices? Discuss amongst yourselves.

Anna Xu

Rolls-Royce

How Could Luxury Brands Keep Performance In Socialized China

Luxury brands are facing sliding down in new normal economy in China. However the potential remains and even is growing. Can the steaming social communication trend help the luxury brands keeping our performance? How can we invest right and smart, and win the hearts?

Mary Chan

Redfuse

Wearable technology: Fad or fit

Is wearable technology really life changing? Is there loyalty and does it really impact/improve our lifestyle and choices? Rich people (are prompted to exercise), poor people take diet pills.

Mary Chan

Redfuse

The 'pay as you live' lifestyle is here to stay

The younger generation are born digital natives and grows up living in a 'pay as you live' lifestyle - they younger generation values experience as the most precious commodities and, subsequently, ownership is being more irrelevant. This has impacted the economy and also sustainability and gave rise to the likes of Uber and Airbnb. What is the long term effect and what is it?

Richard Webb

StartMesh

Innovation Ecosystem and its ability to solve big problems...

Can the Innovation Ecosystem solve the big global problems; dislocation, terrorism, and youth under employment? What can we do better to improve operational execution and allocation of capital?

Kevin Huang

Pixels Asia

Digital Marketing is Dead

Quit calling it digital marketing . There is no such thing. How about just marketing in a digital world

Lawrence Coburn

DoubleDutch

Can Digital Marketing Work in the Physical World?

As marketeers become more and more data driven, the physical world is increasingly looking like the final frontier for digital marketing. Between mobile, beacons, IoT, and eventually, augmented reality, it feels like the infrastructure is finally being laid to finally enable marketeers to target, iterate, and optimize physical world marketing campaigns (retail, events, etc.) like they might a digital campaign. Let's discuss ideas and best practices.

Yobie Benjamin

AstroDigital.com

Thinking big. Really BIG... What's your moonshot?

Moonshots are loosely defined as human endeavors that have the potential to positively affect the lives of a billion people... a 10 to the 9th power problem. Some are too complex such as cure cancer (too many discrete cancers and protocols... but doable btw in the age of CRISPR-Cas9). Some are very doable like connecting everyone and everything on the the planet. I'd like to open up with a description of my personal moonshots for 7 minutes. I would then like to open up the discussion to all and challenge all to think of their personal moonshots, share with the group and how we might pull together the collective genius of all to solve some of the world's greatest problems.

Giulia La Paglia

Fiat Chrysler Automobiles

The Role of Digital Marketing in the Automotive Industry

Should major corporates in automotive increase their investment in digital? Is digital more effective for brand awareness or lead generation? How does digital fit into a holistic marketing, but most importantly, sales strategy? Does digital help sell cars?

Steven Hu

InGameAd (IGA)

Seeking the equivalent of Bitcoin in terms of decentralization in the context of social media

Want to approach this topic from the perspective of "Decentralized", "total autonomy" and "ZERO privacy concern", not from the financial/currency perspective. Also would be particularly interesting to explore this with the parameters of social media/communication and social mobile apps.

Matthew Dooley

Connected Thinking

"Beware Fintech! It will disrupt marketing as much as banking."

Fintech is not about "financial services" nor about "technology". It's about instilling trust and changing customer behaviour. We live in an ever-connected World. Old businesses are becoming new. As people embrace more digital lifestyles every industry, every business must become a digital business. Industries, and businesses must evolve to be relevant. Evolve to survive. It’s not simply digitising your existing business but reinventing your business with digital. We need to consider the role of digital in your own business. We are entering a new age – “Living services”. As more things become connected, the living services will radically shape people’s lives and expectations. Banks and brands must deliver services that are contextually aware, learn about us, maintain relevance and meet our evolving needs. The best book to read for understanding Fintech is Malcolm Gladwell's "The Tipping Point". Essentially banking as well as marketing is “Connecting customers with opportunities’’. For banking it is about; • Collaborating with industry and individuals to understand their needs and future states of business • Providing the necessary capital to create commerce Once again Banks must become a trusted member of the Community providing advice, insight and confidence. Look to China for a vision of the future of banking, retail and marketing. Alibaba and Tencent are reinventing how chinese consumers connect, shop, pay and bank. They are fundamentally shaping a new path to purchase where they know you and what you want even before you know yourself.

Karen Ho

Cohn & Wolfe

"Why oh why, Gen Y?"

The Gen Y workforce is known to have a very different mind-set and work style from their Gen X employers and colleagues. Trying to forcefully integrate them into an existing organization culture will result in failure. Working successfully with this generation demands a different approach. This will be a discussion on the strategies to recruit, retain and get the best out of our Gen Y staff.

Natalie Babbage

Kantar Worldpanel

Why are Asian brands winning in FMCG and what can multinationals learn?

In Asia local brands attract 74% of shoppers' FMCG spend across multiple markets and are growing share fast. From Korean beauty giants such as Amore Pacific creating new segments to new brands such as Ichitan winning via social media Asian players are shaking up markets. Why are they gaining so much ground, what does this mean for us and our multinational clients?

Olivia Paul

Geometry Global

Can agencies really say "NO" to spec work?

We are the second oldest profession (after prostitution), yet we often can't get clients to respect our work process (maybe this is why we are after prostitution). So many hours/months, sweat and tears go into ideas that don't get bought or just get taken elsewhere. Measures have been implemented to protect IP, yet this doesn't seem to apply to our work. Are we prostitutes and our ideas sexual favours which don't win us respect? From Zulu Alpha Kilo: https://www.youtube.com/watch?v=essNmNOrQto

Olivier Glauser

Shankai Sports International

The Chinese Sports Dream

President Xi has 3 dreams: for China to qualify for, host, and eventually win the football World Cup. When the President dreams, the Chinese bosses wake up: Buy-out of top European football clubs, billion dollar international M&A, sky-rocketing media rights fees - the Chinese sports market is booming. From LeTV's expensive rights acquisitions to Alibaba's newly minted Ali Sports, digital media is leading this revolution of the China sports market. How fast can the state's sports structures, traditionally concerned chiefly with churning out Olympic medals, adapt to the digital revolution and market forces? What will be the lasting impact for sports rights holders and international media? Will sports sponsorship finally bring Chinese brands to the world stage? Jump on the pitch and join the discussion...

Nic Hodges

News Corp

Bitcoin + Blockchain - Potential use-cases and impact on media & brands

Following on from Bitcoin 101, this session will look at some of the potential uses for Bitcoin and the Blockchain protocol in the world of media and brands.

Nic Hodges

News Corp

Bitcoin + Blockchain 101 (There's no such thing as a dumb bitcoin question)

It's the year of the blockchain. Banks, stock exchanges and even car companies are building on the protocol brought in to the world via bitcoin. This session is an introduction to bitcoin for noobs - where you can ask all the questions you were always afraid to. (Bitcoin/blockchain experts - please come along to help answer the questions too!)

Nic Hodges

News Corp

Who gets killed by the electric car? (Machine Ethics & Algorithmic Transparency)

As more and more of our world is sensed and measured by machines, more and more decisions that impact us are made by computers. Some of these decisions are easy, and make our lives better. But some could also kill us. How do we understand the ethical and algorithmic decisions made in everything from our fridge to our news feed to our cars?

Hugh Mason

‎JFDI.Asia

How Shall We Party in 30 Years Time?

There are two Asias: young and aspirational; ageing and rich. As birth rates fall in the latter, traditional family structures are straining to adapt yet some things are not changing. The money in families is still under the control of older generations. Soon, some of us will be joining them, with very different expectations of how we want to manage our health, wealth and happiness. What are the opportunities for our generation to create value for the folk now in their 60s and 70s and what do we ourselves want as they move up and we move on?

Carrie Hammer

Role Models Not Runway Models

Women in Media: If She Can See It She Can Be It

How we treat women in the world is how we see them in Fashion, Film, TV, media and Advertising. Let's talk about how we can increase visibility of positive Role Models in media and advertising and the positive outcomes that can come out of this!

Carrie Hammer

Role Models Not Runway Models

If She Can See It She Can Be It

How we treat women in the world is how we see them in Fashion, Film, TV, media and Advertising. Let's talk about how we can increase visibility of positive Role Models in media and advertising and the positive outcomes that can come out of this!

Dirk Eschenbacher

Zanadu

Virtual Reality - what's in it for us

Going into 2016 Virtual Reality is one of the hottest topics in tech. How do we feel about it? Is it here to stay or gone before we meet again at Stream 2017? Let's dive into this topic as deep as we can in 50 minutes.

Manoj Coelho

Johnson & Johnson

Wearables will disrupt disease management ! Is it real ? Where is the tipping point ?

There are numerous companies, groups, individuals working on wearables in medical applications. It's intutive that they can have a revolutionary effect on wellness and cure ! Are we seeing success yet ? If not ..... why ?

Manoj Coelho

Johnson & Johnson

Innovation ! Is it an Individual Talent ? Team Competency ? or Company Culture ?

Let's discuss what makes some organisitions more innovative than others ! more consistently and more successfully ! How does one create such "innovation engines" in your organsiation ?

Arnaud Bonzom

500 Startups

How do the World’s Biggest Companies Deal with the Startup Revolution?

Almost all industries have been challenged by startups. Not only can technology companies be disrupted by a small team of engineers in a garage, nowadays it’s happening to banks, car makers, logistics companies, FMCG and more. Yet corporations seem to be adapting slowly, or so it would seem. => Let's explore and discuss the best practises of Corporate Startup Engagement from the 500 biggest public companies.

Amy Gibby

Mead Johnson Nutrition

Customer Experience - how can you go beyond "niche" efforts to turn the product into the marketing - at a GLOBAL scale

Everyone is talking about "activating advocates" and "letting story go." It's actually a game of positioning, curating content, media boost, listening/measurement, channel attribution and optimization. Basically digital. How far do you/can you go - beyond social and digital content, and maybe a call center and sales reps - to create differentiaed content experiences? Can it really be done at a global scale? Who are the best-in-class examples? Who are the resouces that support them? How much should you spend? Tell me, tell me!

Amy Gibby

Mead Johnson Nutrition

Customer Experience - how can you go beyond "niche" efforts to turn the product into the marketing - at a GLOBAL scale

Everyone is talking about "activating advocates" and "letting story go." It's actually a game of positioning, curating content, media boost, listening/measurement, channel attribution and optimization. Basically digital. How far do you/can you go - beyond social and digital content, and maybe a call center and sales reps - to create differentiaed content experiences? Can it really be done at a global scale? Who are the best-in-class examples? Who are the resouces that support them? How much should you spend? Tell me, tell me!

Kenneth Lou

Seedly

The Psychology behind Failure and Startups - is it overrated?

Is it correlation or causation? The mindset behind some of the best founders across the world. Real life applications, and science and the "good stuff" between your two ears. Why do startups or ideas fail, and what can we do about it? This ignite talk will seek to introduce a simple look into operant and condition learning and why we give up.

Daylon Soh

Aviva Digital Garage

The Non-Fiction Book Club

Bring a copy of the last non-fiction book you read and share your insights and recommendations in 5 mins. Round-robin format, no fictional books please.

Jase McDonald

Toowoo

Emotional Intelligence

Practical real world meditation & mindfulness (better yourself and improve productivity). Includes; - guided meditation session - discussion on benefits, attributes and applications

Matthew Dooley

Connected Thinking

Marketers: Beware of Fintech.

Fintech isn't about disrupting banking or financial services but is starting to take over the path to purchase. The Chinese BATs (Baidu, Alibaba and Tencent) are leading this fintech / marketing revolution reinventing how people and businesses connect and purchase. The future of financial services will rely on providing REAL value, trust and without friction - which is embedded into our everyday lifestyles. The way we live has changed dramatically but has banking kept up? Financial institutions will seek new revenue streams as dwindling margins in making financial transactions. FIs will look to data, insights, and owning the marketing intelligence to create meaningful value but more importantly revenue. Essentially banking is “Connecting customers with opportunities’’

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