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Amy Gibby

Mead Johnson Nutrition

Customer Experience - how can you go beyond "niche" efforts to turn the product into the marketing - at a GLOBAL scale

Everyone is talking about "activating advocates" and "letting story go." It's actually a game of positioning, curating content, media boost, listening/measurement, channel attribution and optimization. Basically digital. How far do you/can you go - beyond social and digital content, and maybe a call center and sales reps - to create differentiaed content experiences? Can it really be done at a global scale? Who are the best-in-class examples? Who are the resouces that support them? How much should you spend? Tell me, tell me!

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