Discussions and Workshops

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Natalie Babbage

Kantar Worldpanel

Why are Asian brands winning in FMCG and what can multinationals learn?

In Asia local brands attract 74% of shoppers' FMCG spend across multiple markets and are growing share fast. From Korean beauty giants such as Amore Pacific creating new segments to new brands such as Ichitan winning via social media Asian players are shaking up markets. Why are they gaining so much ground, what does this mean for us and our multinational clients?

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