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Lawrence Coburn

DoubleDutch

Can Digital Marketing Work in the Physical World?

As marketeers become more and more data driven, the physical world is increasingly looking like the final frontier for digital marketing. Between mobile, beacons, IoT, and eventually, augmented reality, it feels like the infrastructure is finally being laid to finally enable marketeers to target, iterate, and optimize physical world marketing campaigns (retail, events, etc.) like they might a digital campaign. Let's discuss ideas and best practices.

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