Let's make paying our taxes delightful!
As consumers, we expect to be delighted by our digital experiences. Yet as citizens, our experience of digital government services - if they exist at all - often falls short.
This discussion asks how we can take the ingredients of brilliant digital experiences and apply them to public services.
What role do personalization, programmatic, eCRM, wearables, augmented reality and the rest have in making our experiences of government better?
Or put differently ... can we make paying our taxes delightful?!