Discussions and Workshops

Discussions and Workshops are 1 hour sessions suggested and led by Stream participants. Read on for the latest thinking with topics ranging from "Crayons vs Calculators in a Man vs Machine contest - Matrix Reloaded or Empire strikes back?" to "Is There Space for Low-Tech in an Increasingly Hi-Tech Asia?". For more, go to the Stream Medium page and YouTube. Or for a daily dose of Stream, you can find us on Twitter or Instagram.


Morgan Ranieri

YourGrocer

What agencies should know if they want startups as clients

If an agency charged a CPA rate, I'd give them all the money! As a startup founder, I've been approached by ad agencies who want to work with exciting, young companies. As much as I love the idea of leveraging the expertise of these marketing folk, I can never get the numbers to stack up. Can a marketing agency better align their fee structure to my goals of achieving and scaling a CPA >> CLV ? What does it look like for an agency to take on more risk by charging on success? I'd love to explore the possibilities with other startup founders and agency peeps in the room.

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