What agencies should know if they want startups as clients
If an agency charged a CPA rate, I'd give them all the money!
As a startup founder, I've been approached by ad agencies who want to work with exciting, young companies. As much as I love the idea of leveraging the expertise of these marketing folk, I can never get the numbers to stack up. Can a marketing agency better align their fee structure to my goals of achieving and scaling a CPA >> CLV ? What does it look like for an agency to take on more risk by charging on success? I'd love to explore the possibilities with other startup founders and agency peeps in the room.