Discussions and Workshops

Discussions and Workshops are 1 hour sessions suggested and led by Stream participants. Read on for the latest thinking with topics ranging from "Crayons vs Calculators in a Man vs Machine contest - Matrix Reloaded or Empire strikes back?" to "Is There Space for Low-Tech in an Increasingly Hi-Tech Asia?". For more, go to the Stream Medium page and YouTube. Or for a daily dose of Stream, you can find us on Twitter or Instagram.


Sean Tan

Sean Tan

Hail Programmatic? Death of Premium Media?

Gone were the days of Traditional vs Online. The war of Programmatic vs Premium media has been waged! Is programmatic killing off premium media in the current media buying world? Does clients and agencies get better ROI and value only from programmatic? Is there any value in brand perception and association anymore? How will premium media survive in the world of programmatic or does this spell the end of premium media? Hosted by Sean and Yusma

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