Beacons & IoT - 'Cookies for the physical world'
All devices (smart and dumb) are now connected to clouds and/or each other. The promise of seamless integration, real time proximity awareness and a better experience all round has every industry pondering the countless use cases.
A couple of points i believe are worth discussing:
Where is the tipping point of adoption and how are clients / agencies / media owners collaborating to get there?
Can scale be achieved without compromising security and privacy.