Are Global Clients really "All that" in Asia?
There's no denying that Global Brands look great on an Agency's Roster. Who doesn't want to be working with a Coke, Nike or Prada?
But in Asia, where we often only see the "Adaptation of Global Campaign" scenario, is it really worth it? Or are we better off vying for Brands with HQ in the region where there's a real opportunity to drive and derive the ideas?
Or does it differ depending on what medium we're looking at?