Discussions and Workshops

Discussions and Workshops are 1 hour sessions suggested and led by Stream participants. Read on for the latest thinking with topics ranging from "Crayons vs Calculators in a Man vs Machine contest - Matrix Reloaded or Empire strikes back?" to "Is There Space for Low-Tech in an Increasingly Hi-Tech Asia?". For more, go to the Stream Medium page and YouTube. Or for a daily dose of Stream, you can find us on Twitter or Instagram.


Sam Yatish

VML

Are Global Clients really "All that" in Asia?

There's no denying that Global Brands look great on an Agency's Roster. Who doesn't want to be working with a Coke, Nike or Prada? But in Asia, where we often only see the "Adaptation of Global Campaign" scenario, is it really worth it? Or are we better off vying for Brands with HQ in the region where there's a real opportunity to drive and derive the ideas? Or does it differ depending on what medium we're looking at?

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