A "Skynet" for creative？
This might be controversial.
Would cloud technology and AI eventually take over creative work?
Creative is the core of marketing and brand building, but it is still in the 90s.
There’s a widening gap creative industry is facing. Technology around big data and programmatic evolves the media environtment so rapidly that creative side is barely catching up.
Gartner predicted that by 2018, 20% of all the world’s business content will be generated by machine. A significant portion would probably be marketing content.
I would like to set up this session to discuss about how technology can improve, enable new operation workflows, new skill sets, new technology adoption, or even a new culture to approach creative.