Discussions and Workshops

Discussions and Workshops are 1 hour sessions suggested and led by Stream participants. Read on for the latest thinking with topics ranging from "Crayons vs Calculators in a Man vs Machine contest - Matrix Reloaded or Empire strikes back?" to "Is There Space for Low-Tech in an Increasingly Hi-Tech Asia?". For more, go to the Stream Medium page and YouTube. Or for a daily dose of Stream, you can find us on Twitter or Instagram.


Benn Sykes

Car Advice

The Changing Face of the Path to Purchase

Digital has disrupted and the way which we make major purchasing decisions has changed forever. Gone are the sales people and in are the influencers. From Automotive to Real Estate to Health Care the traditional path to purchase has evolved. Will it continue to? How do we as marketers and publishes evolve with it? What role does conventional media play in this discussion and how does Native Advertising and Content play out? Does programmatic and the ability to follow the user help or hinder? Can you really influencer the influencers? Can we still be guided by the conventional sales funnel?

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