Discussions

You have been invited to Stream because you are a leader, or game-changer in your field…. And we want to hear your thoughts (not ours).  Crowd-sourcing determines the content of the event, which begins with an empty whiteboard to be filled by you, the attendees, with ideas for Discussions. Everyone, including you, is expected to participate and contribute.

So, what is a Discussion?


A Discussion is a 1-hour long discussion group on a topic proposed by a participant of Stream. Typically, each group will have between 20-30 people, and will be hosted in one of our class-room spaces around the hotel, ranging from tents in the gardens, to indoor spaces with basic AV.

Suggesting a discussion topic doesn’t mean you have all the answers. Instead, good discussions favour a punchy question, debate and willingness to hear many points of view. Previous topics include: “Artificial Intelligence: will it overwhelm us?”; “The future of news for millennials”; “Crowdfunding: how the little guy wins”; “Are we becoming illiterate?”; “What I discovered living inside Instagram”; “Seven reasons mobile is king in Africa”; “Are wearables a scam?”; and “Can there be a future without ads?”

OK got it. So how do I add my idea for a Discussion to the agenda?


You can create a New Discussion by clicking on the orange ‘Submit Your Idea’ button below. You’re aiming for a short, sharp, teaser as a title, and then 3-4 lines to explain what you’ll cover in the Discussion. You can see examples below, or here.

If it’s your first time at Stream, and you’re hesitating, don’t. 80% of everyone at Stream has never been to an “unconference” before, so you’re in good company. The event is designed to get you out of your comfort zone. If you’d like test out an idea before posting it, let us know.

How do I schedule a time for my Discussion?

When you arrive at the hotel, we’ll register you, and show you to the Big Boards, two massive white-boards, that look a bit like a blank school timetable. You’ll be able to add your idea to a 1-hour slot on the boards at 3.30pm on Wednesday. Later that day, we’ll give you the opportunity to “pitch” your idea to the whole group as part of the Preview Show.

Any questions?

Let us know! We are open to ALL ideas, and can help you plan a Discussion outline, feedback on an idea, or prepare any materials you might want. Just get in touch here.

Carl Nawagamuwa

Google

Supporting women in Ad-tech

As a huge believer in supporting women in ad-tech, and working with some high achievers who happen to be women I'm finding it increasingly hard and troublesome as a man to talk about this subject matter in the right way. I'd invite anyone interested in this subject matter to come and have an open discussion in the best way men can support women in ad-tech

Fiona Caird

Y&R

The art of conversation versus the need for technology, which will triumph.

Are we learning how to have a conversation without a device in their hand. What's happened to looking someone in the eyes and not looking at a screen. What's happened to talking to your workmates across the desk instead of talking to them through your thumbs. What happened to dinner conversations instead of eating dinner with 2, 3 or even 4 screens. There has always been generation barriers but have we now got conversation barriers in the home, workplace and communities.

Judah Ruiz

Unilever

From Brand Content to Branded Entertainment Content

With the increasing number of media touch points and means of consumption, power has greatly shifted from the advertiser to the consumer. Many brands want to get into the content game to adapt to this new world but few have truly succeeded. What can we learn from the few who have succeeded (i.e. Lego, Red Bull, etc.) as well as the entertainment/media companies that now serve as competition in this space?

Stephane Alpern

Kantar Futures

The generation after Millennials

Everyone has been obsessed with Millennials in recent years and the last thing the world needs is another report, conference or discussion on 'how to win with Millennials'. What is really needed is for everyone to start thinking about the next generation, people born after 1998. While the older members of this cohort are already consuming content, food, entertainment and beauty products independently very few brands actively target them. How are they different from Millennials? Where are they headed as they grow up? What does this next generation look like in Asia?

Chrys Fernandez

Procter and Gamble Asia

Is the work killing you…literally?

The tragic headline of death in advertising has appeared one too many times in recent past. More than ever, everyone in the industry seems spread too thin and stretched to the limit. And even if it isn’t really going to kill you – the overwork…is killing the work. And because clients drive most of the workload, we are very eager to hear about ideas on how we can help build a healthier working environment.

Jan Harling

Huawei

Being a challenger and continue to "try harder" (Avis 1960s)

Companies at the top will have it harder to fight off competition. Being Nr.1 and staying there is no longer a given. How can WE and our companies preserve the hunger, passion and "no matter what it takes" attitude that pushes us to greater heights?

Joanne Pizel

Procter & Gamble

How to wake up the dinosaurs?

At a conference like this we could be preaching to the converted few. Folks here are future focused and have an open mind! But there are plenty of people we work with who continue to be old school (and not in a good way:-)). Interested in exploring fresh and refreshed ideas on waking up the sleeping many.

*G Weiler

Tiger London

Can I borrow a cup of sugar?

Borrowing from the neighbours was once a common day practice that kept our community closely knitted. As years go by, our online friendlist is ever growing - but we seem to know our real life neighbours less & less. A recent survey found that only half of us would recognise our neighbour if we saw them on the street, and only 52% would invite a neighbour into our homes. Has our online world invaded and taken our real life hostage? Have we forgotten the importance of a real community? What does this mean for future gens? Is neighbourly love simply a naive thing of the past?

*G Weiler

Tiger London

The FOBO Support Group

How far are we from going overboard with fobo (fear of being off line) And If we made a 12 step program what would it look like? For so many of us, our mobile phones are a lifeline and we cannot leave home without them. The prospect of not being connected to the internet is unimaginable for us, but is this something we should even try to change?

Nazia Du Bois

The Purple Feed

The Manual Brain: How Training As A Chef Made Me A Better Strategist.

I recently spent a year training as a chef at Le Cordon Bleu, after a decade as a global brand and business strategist. Becoming a better cook was expected - becoming a better strategist was an unexpected bonus. Research is proving the many benefits of manual work (especially with nature) when included in our increasingly sterile, tech-driven, cerebral lives. How can we achieve a better balance of both to make us better at what we do?

Nigel Douglas

MediaCom New Zealand

Will Netflix change the social fabric of society forever?

There used to be a time when sitting down in front of the TV was family time but has subscription video changed this forever? SVOD is largely an individual and thus antisocial thing. What happens to appointment viewing? What happens to sitting on the couch? What happens to water cooler talk? Will this effect personal relationships? What about reading? What about ads? So many questions…

Memo Moreno

Mindshare

Being in the 21st centure

Where did Q1 go? It only seemed yesterday when we welcomed 2017, now Q2 is upon us. Is it just me or time seems to be going faster and faster and faster. We live in a world where there are more and more things to do. With lesser time to spend with loved ones. Lesser time to sit still and reflect. How can we do less and take time to just be?

Michael Toedman

Kantar Media CIC

What can Chinese social media teach global social media (and digital)?

The Chinese social media landscape is entirely different from the rest of the world, and though initially copied Western social media has evolved into a sophisticated ecosystem of content and community, influence and engagement, and an extensive choice of service across e-commerce, m-commerce, and payments. The trust in social media vs other traditional or digital media is also often much higher, and the combination of all of the above had created innovative commercial ecosystems in many ways far ahead of non-Chinese social media. What can be learned from these models, and what are the issues to improve for these models to continue to grow?

Luke Pierson

Heyday

#FunnyNotFunny

I’ve developed a bit of a fascination with the work of Pawel Kuczynski, the Polish born illustrator and 'political art satirist’. Much of his work offers an amusing take on capitalism and the rise of the internet – particularly social media – but in deeply thought provoking ways. Come take a look, see if there’s anything you recognise or react to, and let's talk about what (if anything) his work means for our own.

Luke Pierson

Heyday

No news is good news

We all have times when the barrage of digital communication and content just gets a bit much. As an experiment, I spent six months without reading the news – or logging onto Facebook, Twitter or Instagram. What I learned about news media and social networks without them surprised me. If you’ve had a similar experience, or are interested in ways to manage the digital onslaught, join this discussion!

Luke Pierson

Heyday

Silicon Valley bias

As digital agencies, and digital clients, it’s easy to get sucked into the vortex of Silicon Valley – modelling our businesses and ways of working on their success stories. Of course, this often leads to another of Silicon Valley’s most famous stories: failure. Let’s talk about different ways of working, and how we can lead rather than follow.

Luke Pierson

Heyday

The next big thing is not VR

Virtual Reality is fascinating and fun, but so was 3D TV: the problem is, nobody will use it. Artificial Intelligence is a whole different ballgame: we’re all already using it and most of us wouldn’t even realise. Let’s talk about the difference between trends and fads, and where we should be focussing our energy (and budget) to grow real consumer engagement, satisfaction and returns.

Luke Pierson

Heyday

Are we gambling on innovation?

50 years ago, the average life expectancy of a Fortune 500 company was 75 years. Today it’s 15, and still declining. The relentless pace of change brought about by digital disruption is being met with a frenzy of ‘innovation’ and ‘design thinking’ – much of which is focussed on moonshot ideas, rather than the often less glamorous challenges consumers are actually facing when doing business with us. How do we channel this energy and resource into solving real customer problems, and generate real returns?

Dominique Touchaud

Procter & Gamble

Are we doomed to get more data and more apps

Does anyone here think that the world will be a better place with one more way to collect big data and one more app to make sense of it? is there not another way to finally give some meaning to brand engagement?

Dominique Touchaud

Procter & Gamble

The extinction of the Dondrapers

remember the time when the room went silent as THE creative director was entering the meeting? when was the last time you saw one of them? A few have been spotted hiding in a Madison Avenue natural parking ... but is the species already beyond redemption?

Brian Widiodarmono

Teledirect

Helping the Ageing population when they aren't as wired as the rest of us

For our generation, most countries have a high % of aging population. They aren't as wired as the rest of us (i.e. all the Gens at this conference). How do we help, enable and introduce user-friendly technology to this important group to help them live productively & fruitful lives. I want to know from all the smart people in the room

Geir Windsvoll

Santora Nakama

What was your biggest failure last year?

Share your biggest personal or professional failure from 2016 so we can all learn something from it. I'll start. Session ends with handing out the Major Fuckup 2016 Award to the best contribution.

Oliver Gilbert

Next Billion

Creating New Approaches to Reach Emerging Markets

Companies increasingly focus on developing and emerging markets for new growth. However, traditional engagement channels are limited and last mile consumers in D&E markets often use platforms differently than their global counterparts - if at all. Rather than transplant campaigns across borders, how can we co-create new channels and approaches to build sustainable, impactful relationships with emerging local communities in SEA?

Fritjof Nelting

Gezeiten Haus

Digital world and Health

We live in a world that spins faster and faster. Stress and burn-out is something almost everyone can relate to. Does it have to be that way or are we capable of living a healthy, happy AND successful life in our (digital) world?

Kenneth Lou

Seedly

SNAP INC. IPO - Betting on Millennials

Success or failure? Confusing popular with profitable? Where do we go from here? And how does this year look for the technology scene and IPOs in the coming few years? What does this essentially say about the market consensus on new media?

Matt Harty

The Trade Desk

Building a publishing company in the programmatic age

Would a new web publishing start-up be radically different today as compared with a start-up of 5 or 10 years ago? What challenges and opportunities does the programmatic age present to publishers, both old and new?

Lachlan Brahe

ComScore

The digital advertising industry supply chain: a comedy of opacity

Between intermediaries, disintermediation, walled gardens, pure plays, full stacks and "going in-house", the digital advertising industry has lost sight of how to put ads on the internet and why anyone would want to. Let's untangle this mess

Jill Every

The Lott

How Much is Too Much?

Our kids seem to have an insatiable appetite for content and all forms of digital entertainment. Are they at risk of burnout and social disconnection? What is the human and commercial toll? Is there a role for brands to create balance and escape or is this the role of parents and others? Maybe they're totes cool or maybe we're breaking them...

Jill Every

The Lott

New World Briefs

My team spend hours filling briefs with ideas, answers & past results. Sometimes I'm tempted to insist on 25 words or less to succinctly articulate the problem/opportunity. Would this yield better results? Would it better enable multiple stakeholders to maximise their contribution to a single output? How brief is too brief and what should the new world brief look/sound like - distill or drown, or something in the middle?

Jill Every

The Lott

Fractionalisation & how not to be a brand with a personality disorder

Fractionalisation has led brands to have many mulitple conversations in different channels which sometimes lack context, continuity and relevance. How do you develop a genuine one to one relationship with customers when you can't connect up the whole customer journey? Is near enough good enough?

Marianne Admardatine

Ogilvy

Earned influence

How brands can earn their rights to influence.. what must Brands do?

Heng Lu

Miaozhen

Empowering deeper, more insightful customer analytics using big data: who is the right person? what is the right platform?

Marketers are leveraging the power of big data from multiple sources to drive granular audience insights. Let’s share our observations, practices and thoughts on 1) who is the right person to find actionable insights? 2) what is the ideal/right platform that helps consumer analytics?

Kyriakos Zannikos

Abbott

Towards 1 Digital KPI that connects to Business Impact in FMCG world

Lot's of data, digital metrics & digital scores, tools, frameworks that try to connect business objectives to digital KPIs, yet there's no widely- accepted and established currency for a single Digital KPI that can truly connect to Business Impact... Or I haven't see one, so join me in discussing that and solve the million dollar question! Inviting those who don't accept the answer of "it's difficult to have a single Digital KPI connecting to Business Impact because digital is complex"

Anthony Svirskis

TRIBE

Influencer Marketing - BOOM or BUST?

Is it a legitimate form of marketing, or just a flash in the pan? Is there a provable ROI? Is it just popular people on Instagram cashing in? Will it still be around 1, 3, 5 years for now?

Dirk Eschenbacher

Zanadu

The power of mobile video

It seems 80% of posts on our facebook stream is video content. We consume more and more short, snackable video. What are the opportunities for video content? How is video content consumed differently across Asia? Should we all become production studios? And how can brands play a meaningful role in this video world? Lets exchange our POV on video, learn from each other, and maybe shoot our own film while we at it?

Cagri Cayir

AdoTai

Who dares to kill the value-added Intermediate? (Challenges of the new programmatic eco-system)

Everybody talks about "Killing The Intermediates" from different Angles of the New Programmatic Eco-System: Let us look closer into claims from the value-chain, needed/offered services and the actual real challenges to be solved (only water balloon bombs allowed).

Ravi Narula

Emway - EMCO

OUR FUTURE CONSUMERS AND WHY WE NEED TO MAKE KIDS COLOR BLIND

Probable the only discussion on kids our true digital natives. As marketers it is our responsibility to shape a better future for those very people that will consume our brands and services tomorrow. Why is pink for girls and why must it be blue for boys? Why does everything need to have a color yet we discriminate against color? What is the color of mindfulness?

Judah Ruiz

Unilever

The international future for Asian Brands

Many multinational companies derive a large part of their growth from D&E markets and in particular Asia. Emerging Asian economies are forecast to be in the top 30 globally by 2030 by the World Economic forum yet very few Asian brands have made the leap internationally. How can Asian brands internationalize and match the bright economic future of their home markets?

Edward Pearse Wheatley

Seenit

Does UGC spell the end for traditional production processes?

With more and more content being produced and shared peer to peer & the rise of social commerce - what does this mean for traditional methods of producing content?

Nichola Rastrick

Kantar

RIP the Brief

What does the death of the brief mean for clients and agencies? What are the implications - both for the organisation and the individual- on the way we do business and the way we build partnerships?

Wei Du

Channel NewsAsia

Hello, MSM here, can we get some love please...?

How did fake news trump MSM? Do we still need journalists? (Mark Z, please say yes...) And how can quality journalism (Sit down, Gawker!) survive short attention span in the digial age? Co-hosted by @garyliu, SCMP

Anindya Datta

MobileWalla

Audience Enabling Mobile Marketing Campaigns (Jointly hosted with Wijaya Santoso from WPP Data Alliance)

Buying digital audiences is an established paradigm in digital marketing, particularly in the desktop world. The science of using cookies to track, profile and eventually address visitors to web sites is well understood. Unfortunately, as digital marketing dollars increasingly follow mobile users, these techniques are no longer useful. In this session we will highlight the important differences between mobile and desktop users and discuss the emergent ways in the industry to solve this issue and allow mobile audiences to be targeted

Ciaran Norris

American Express

Corporate Publishing Responsibility

The idea of Corporate Social Responsibility (CSR) has now gained widespread traction. But in a post-truth world of plummeting print revenues, fake news and propaganda-vomiting politicians, should brands be thinking about the ethical impact of their advertising budgets? Consumer groups like Stop Funding Hate (UK) and Sleeping Giant (USA) are trying to use consumer pressure to drive this sort of action, but should brands take this on themselves?

Tina Do

NESTLE VIETNAM

How virtual world bring real food experience?

Millennials are changing the way they expose and experience foods nowadays. Online world of mouth is perhaps one of the most powerful marketing tools to win millennials. Food companies battling for consumer mindshare online. However, foods are about real taste, real experience. There are several determinants to food choices – culture, health, economics, lifestyle… How virtual world can bring the touch of culture, health, lifestyle... and real food experience to win real consumers?

Vardit Gross

Artport Tel Aviv

Hand Poke Tattoo Workshop - from prison cells to hipsters shacks, how did DIY tattoos became so popular? Let's try them ourselves!

Hand Poke Tattoos, done with a thread and needle, have been for a while a prison-cell staple. In the last few years they've become super popular and have been getting art world and academic attention. We'll discuss the current DIY obsession, make our own tools and practice tattooing on bananas.

André Bose do Amaral

Vocanic (GroupM/WPP)

Can knowledge work be automated?

If so, to what extent? Fully? Partially? Interested in debating the possible paths the scientists and developers can/will take to achieve this task. Less interested in the conversation around the imminent consequences of it, which is already the focus of every single AI article you can read out there.

Steve Lawler

Kult

What role does Asian Art play in the future of Advertising?

Interested in good / bad examples of art marrying advertising. Campaigns which blur lines between media channels. Crowdsourced campaigns. Can brands support the arts and vice versa?

Giulia La Paglia

Fiat Chrysler Automobiles

Who is the lead agency?

We've always assumed it's the Creative agency. But when your budget is mostly in the Media agency's hands, it's easy to rely heavily on them to lead your Brand's strategy. Do Creative agencies still have a future or will they eventually become a subsection of Media (integrated?) agencies?

James Davies

HSBC

What does AI mean for the future of creativity?

Google Deepmind's Go victory was described as a ten year jump for AI.There is so much buzz around AI right now about its many potential applications and the immediacy with which it is entering our lives. Is AI a threat to our human creative capabilities, or an opportunity for us to build creative super powers? Or neither...?

Hugh Mason

‎JFDI.Asia

Collaborating to innovate in a VUCA world

As the world goes VUCA - Volatile, Uncertain, Chaotic and Ambiguous - old approaches of planning and perfecting innovations are getting steamrollered by reality. Yet some transformative innovations like the world-wide-web have thrived in such an environment from day 1 through endless experimentation and collaboration. This session shares the insights that JFDI.Asia, BOSCH, Munich Re and a growing group of partners have gained by building a collaborative innovation network in Singapore to link MNCs, SMEs and individual entrepreneurs. Working together we are creating agile, low-cost joint venture startups with a path to scalability that none of us could achieve alone. For context on our first focus, Smart Aging, see: http://bit.ly/SmartAgingAsiaLaunch

Hugh Mason

‎JFDI.Asia

The 100-Year Life - Living and Working in an Age of Longevity

The majority of children born in rich countries today can expect to live for more than 100 years. This increase in life expectancy has been happening for decades and yet we continue to structure our lives the way our parents or even grandparents did. What are the opportunities and challenges for our families, our businesses and society? This session is based on the book The 100-Year Life (http://www.100yearlife.com/) by Andrew Scott and Lynda Gratton

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