How virtual world bring real food experience?
Millennials are changing the way they expose and experience foods nowadays. Online world of mouth is perhaps one of the most powerful marketing tools to win millennials. Food companies battling for consumer mindshare online. However, foods are about real taste, real experience. There are several determinants to food choices – culture, health, economics,
lifestyle… How virtual world can bring the touch of culture, health, lifestyle... and real food experience to win real consumers?