New World Briefs
My team spend hours filling briefs with ideas, answers & past results. Sometimes I'm tempted to insist on 25 words or less to succinctly articulate the problem/opportunity.
Would this yield better results? Would it better enable multiple stakeholders to maximise their contribution to a single output?
How brief is too brief and what should the new world brief look/sound like - distill or drown, or something in the middle?