Are we gambling on innovation?
50 years ago, the average life expectancy of a Fortune 500 company was 75 years. Today it’s 15, and still declining. The relentless pace of change brought about by digital disruption is being met with a frenzy of ‘innovation’ and ‘design thinking’ – much of which is focussed on moonshot ideas, rather than the often less glamorous challenges consumers are actually facing when doing business with us. How do we channel this energy and resource into solving real customer problems, and generate real returns?