Discussions

The agenda for Stream Asia 2018 is in your hands. There are six session times a day, hosted in nine different meeting spaces. Each session runs for 1 hour (give or take) and all sessions are led by you, the Stream participants. Here's how it works:

  1. Before Stream - Share your idea - Create a New Discussion by clicking on the blue ‘add idea’ button on the left of this page
  2. Before Stream - Invite others to join you - you can see the participants list at the Participants page.
  3. At Stream - Book a slot - when you arrive on site, write your discussion on the Big Boards

The Stream team is on hand to help. Please get in touch if you'd like to talk an idea through before posting, or would like help finding some co-hosts.


Varun Duggirala

The Glitch

Is it time Brands had a publisher mindset in the digital first world of today?

Should brands throw out the marketing playbook and put on their publisher hats to grow brand & value in the connected age.

Cagri Cayir

AdoTai

TV/In-stream Wars: Winners & Losers

The TV Market is changing rapidly, with TV budgets moving to Digital and away from TV channels to new TV players ; is a total disruption to the so far value chain expectable? Who are winners & losers? There are many aspects to discuss.

Akancha Srivastava

Azure

Driving Social Change Through Digital Media

I lead India's largest social impact initiative against cyber harassment. With estimated 250 Mn Social Network Users & access to social apps at below 12 years of age- its a problem that needs to be addressed immediately. I would like to share my journey of last one year and take your help in sourcing ideas on what more can be done.

Marcus Herrmann

TotallyAwesome

Welcome to the future: how kids are taking over the Internet

Today’s kids have never known a world without the internet. Smartphones are their favorite devices in most Asian markets. They are the fastest growing audience globally and are digitally engaged from the moment they can swipe a screen. How will this change our way of engaging with this new generation of consumers?

Bindu Sethi

J. Walter Thompson

Can Brands influence social change? Are there examples? (global eg. Patagonia)

Brands communicate with people. All communication has the power to bring about change. The idea that champions social change builds the strongest brand.

Roshan Abbas

Encompass

How can stories leverage data?

Businesses are ripe with data. And stories are data wrapped in context. How can Storytelling be used to better communicate data to the consumer. Is the world in need of a new set of data interpreters ? Do we need to bring more script and screenplay writers into our fold ? Or is it visualisers and instagrammers or snapchat stalwarts ? Let's find better ways to tell our stories.

Pablo Gomez

Kantar

Engineers vs Marketers... is advertising dying?

Data is important... is very important... we are moving to a world were AI and Machine learning will take the centre of our business, marketing and campaign decisions. But is that the right approach? Are we moving to a world lead by engineers and not by marketers? Where is the creativity? How this is going to impact our brands? and consumers experience? Is advertising dying?

Taru Agarwal

Business Wire India

Brands, Trust and Authenticity

Brand trust and authenticity is at an all-time low: How to build your brand in such an environment?

Lakshmanan (Lux) Narayan

Unmetric

Is Data Driven Creativity really happening? How so?

Good artists copy, great artists steal. This expression is as contentious as agreeing on who said it first. It is a fact that the canvas for new ideas is rapidly shrinking. Especially in the realm of content from brands where the increasing cadence of branded content often renders most new ideas into the "been there, done that" bucket of some other brand. Aphorisms aside, we want to hear tangible anecdotes and workflows from attendees, ideally from creative teams and brand / content strategists or folks that work with them. Attendees should come prepared to share what kinds of data they're using in the creative process, and how - if at all. This discussion is essentially an attempt to render the often tossed "data driven creativity" with some real legs.

Jonathan Schenker

Bookmark Entertainment

Consumer-Brand & Celebrity Marketing in the Blockchain/Crypto Era; and the Future of ICOs

Open-discussion about the evolution and new needs of ICO/Crypto projects and the growing demand for Blockchain adoption by Fortune 1000 companies and large-scale consumer brands. Having had the honour to orchestrate some of the most recognisable marketing campaigns in the Age of Crypto/Blockchain, including the industry's biggest celebrity endorsements (Leo Messi, Floyd Mayweather, Tian Liang, Luis Suarez) - I'd be delighted to engage both agencies and brands in a discussion regarding the marketing needs of companies operating in the space, as well as those of consumer brands that are looking to join the revolution.

Divya Acharya

Xaxis

Are Robots/AI Going to Take Our Jobs?

With robots quickly becoming humanoid, and leaps in AI tech, will iRobot move from reel magic to reality?

Jaydeep Chaudhuri

MediaCom

Is it wise for large corporations to act like start-ups ?

It has become the buzzword in large organisations - in the quest to stay relevant and dynamic in a rapidly evolving landscape - to declare that they would re-organize to operate like a "nimble" start up ! Is that a good idea or a colossal waste of resources and opportunity - or is the answer significantly nuanced ?

Girish Menon

GroupM [m]PLATFORM

Can brand building survive in an era of hyper-informed consumers?

As consumers increasingly have access to all available product information and comparison data at their fingertips (as well as consumer reviews and subjective opinions), will the role of brand building die, especially for low-involvement categories, where Function is more important than Form? In that case, will brand building survive only for Luxury categories?

Raksha Kumar

Multimedia Journalist

Fail to understand the religious right? Try the lens of gender equality.

World over, the pendulum has swung towards the social right. Let's discuss how fundamentalist right wing ideology intersects uneasily with sexual equality. In other words, having sexual equality can weaken the social conservative thought. Substantially.

Chris Jones

Wunderman

AI and Marketing Communications: Are we entering the age of "Cognitising"?

From programmatic advertising to dynamic creative, marketing automation to bots - we are seeing a shift towards a world where traditional marketing & advertising skills are becoming obsolete. Artificial Intelligence could soon be writing the strategy, creating the messaging and producing the visuals for digital campaigns. Advertising becomes "Cognitising" as machine learning takes over. Will there still be agencies when brands can reach their audience with highly tailored messages or micro-targeted offers at the push of a button? Or will a new type of brand communication arise that is created by humans for humans?

Oscar Ramos

Chinaccelerator, SOSV

Can startups and large organizations work together?

Everything is changing fast and newly born organizations are disrupting industries. Ignoring them has led to great impact across industries, copying them has not been successful either working with them seems to be the next strategy: Accelerators, Pilots, Corporate Venture Capital... Some multinationals are getting it right and gaining competitive advantage but most still struggle. Our organization sits in the middle of that conversation facilitating win-win collaboration between multinationals and startups. Happy to share some insights and cases across industries from FMCG to Pharma and collectively identify best practices.

Supachramanee Srivali

Dutch Mill

Reaching and Convincing Consumers

Consumers are skeptical of whatever advertisers are saying, hence the rise of micro influencers and WOMON. How should manufacturers and advertisings change the way they think and work to get around this.

pavan kumar

workbench projects pvt ltd

Technology in Mythology - Back to the future with inspiration from the past

Entering the era of quantum super computing, hyper/mixed reality, crypto currency, data as services, AI towards singularity, and the list goes on, on one side. We also enter the era of super conciseness, critical/design thinking, steps to reverse planned obsolescence, conscious consumerism, decentralised databases like blockchain, clean energy, circular economy, data as barter etc., on the other side. In this discussion the facilitator will ignite the sense of curiosity and question with examples of possible technology mentions in ancient texts/times and "how they could have done it;" to finally draw inspiration from them to sculpt the way we look at the applied future from the lens we all wear.

Ajanta De

Innersight

Rewriting your life script

How does childhood messaging like "you didn't win the silver, you lost the gold" or " snap out of it" or "humility is the biggest virtue of all" impact you ? Does it shape your thoughts, feelings and behaviour as an adult? How do you rewrite your life script?

Dolly Tayal

Burson Marsteller

The evolution of the PR professional: The shifting skillset required of today’s PR pros

The role of PR moving from being a post box to deliver news via various mediums has dramatically changed and evolved over the last few years. From PR to influencer management to delivering the message across stakeholder group, the definition itself has gone through a serious change. So what does it take to be a PR professional today?

Sanchita Johri

Johnson & Johnson (Consumer)

Can Digital media planning be a silo?

While digital marketing has been questioned for not being as measurable as it claimed to be and has over time found a foot in the door of over-all media plans, can it be a parallel or always an IMC? Also can digital media be divorced from digital creative - which comes first?

Pranay Swarup

Chtrbox.com

Knowing today's Gen-Z youth / tomorrow's consumer !

Those born in 2000 just turned into full grown adults! They're 18, and, possibly (and hopefully), will be voting more than their predecessors. Millennials are old, many married with kids, and brands seem to just be figuring them out. What will the Gen-Z a.k.a Centennials be like? What lingo would brands need to talk them in, through what media? How will technology, psychology, culture, advertising, consumption - et all evolve? Through this discussion, let's us oldies dive into the future, by better understanding the future :)

Prateek Agarwal

National Skill Development Corporation

How do you communicate with Incommunicado

A large population of India still lives in media dark areas, with almost zero literacy and limited access to radio or television. While the reach of mobile phones increasing across India, the medium has been partially successful in communicating short messages through mobile radio, video etc. It would be interesting to explore how advancement in technology could be leveraged to reach out to people in the media dark areas and others at the bottom of the pyramid.

Vani Gupta

Pepsico

The Present and Future of Digital Advertising

Will marketers become slaves to Facebook and Google? what is the third big alternative? Is there any? Does open source have a future? Write to me on twitter: @vani1501

Girish Menon

GroupM [m]PLATFORM

Simplifying Technology

As our world becomes increasingly complex, it becomes even more critical to make this complex technology accessible to our clients and agency planners. But it's a real challenge to explain a complex concept using limited jargon and few words. This is perhaps the biggest barrier to adoption of new tech in the world of advertising and brand building. How do we get past this challenge?

Caspar Schlickum

Wunderman

Powerpoint Karaoke

Simple and one of those great activities where its not even possible to prepare! Your role: Present a slide deck you have never seen before. My role: make and bring the decks and a clicker. Yes, its the famous (infamous) POWERPOINT KARAOKE.

Gowthaman Ragothaman

WPP

Blockchain in Media, Advertising and Marketing

Blockchain is NOT equal to BitCoin. Wherever there is a data structure that is maintained by more than one set of people, who don't trust each other and/OR who don't want to part with the information in full (read privacy) Blockchain technology will be required to manage it better. Real Estate, Aadhaar, News, Content and Advertising...not necessarily in this order...

Chetan Mahajan

Himalayan Writing Retreat

Is too much data drowning the story?

Our world has too much data. Every little aspect of our life has been digitized and analysed. Yet we remain social & irrational. Emotions drive much of our decision-making. We look for inspiration and wisdom. We seek meaning and human connections. Is there a common ground where data and stories can meet?

Chetan Mahajan

Himalayan Writing Retreat

Everyone wants to be a writer. But fewer people read. What does this mean for the book?

Half of humanity wants to be published authors. But the reading habit is dwindling. Mobiles are replacing books as a source of information and entertainment. What is the solution to this? Can technology go from being the problem to becoming a solution? And what will that mean for the future of the book?

Indranil Chakraborty

Storyworks

Storytelling is not just about the advertising idea you share with your clients. It's also about you.

From CEOs to account planners, sales rep to consultant, training to sourcing professionals, we all need to get our ideas to stick. We all know that stories are engaging - we tell them informally and people listen, they 'get' what we are saying and they remember it, we pitch them to our clients and they buy. Yet, few people systematically harness the natural power of stories for their ability to connect, engage, influence & inspire. I am happy to anchor a discussion on why, how and what next.

Anant Rangaswami

CNBC-TV18

eCommerce in India is not as settled and smooth as it looks

The eCommerce business in India seems to be on a wonderful growth path, but I predict a rocky road ahead, with a lot of work still to be done.

Swapan Seth

Equus

THE ASSAULT ON ADVERTISING BY THE CONSULTING BUSINESS.

Why is it happening? What can we do to counter it?

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