Knowing today's Gen-Z youth / tomorrow's consumer !
Those born in 2000 just turned into full grown adults! They're 18, and, possibly (and hopefully), will be voting more than their predecessors.
Millennials are old, many married with kids, and brands seem to just be figuring them out. What will the Gen-Z a.k.a Centennials be like? What lingo would brands need to talk them in, through what media? How will technology, psychology, culture, advertising, consumption - et all evolve?
Through this discussion, let's us oldies dive into the future, by better understanding the future :)