WPP Stream - Knowing today's Gen-Z youth /

Discussions

The agenda for Stream Asia 2018 is in your hands. There are six session times a day, hosted in nine different meeting spaces. Each session runs for 1 hour (give or take) and all sessions are led by you, the Stream participants. Here's how it works:

  1. Before Stream - Share your idea - Create a New Discussion by clicking on the blue ‘add idea’ button on the left of this page
  2. Before Stream - Invite others to join you - you can see the participants list at the Participants page.
  3. At Stream - Book a slot - when you arrive on site, write your discussion on the Big Boards

The Stream team is on hand to help. Please get in touch if you'd like to talk an idea through before posting, or would like help finding some co-hosts.


Pranay Swarup

Chtrbox.com

Knowing today's Gen-Z youth / tomorrow's consumer !

Those born in 2000 just turned into full grown adults! They're 18, and, possibly (and hopefully), will be voting more than their predecessors. Millennials are old, many married with kids, and brands seem to just be figuring them out. What will the Gen-Z a.k.a Centennials be like? What lingo would brands need to talk them in, through what media? How will technology, psychology, culture, advertising, consumption - et all evolve? Through this discussion, let's us oldies dive into the future, by better understanding the future :)

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